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Radio Is Killin' It With Mobile
Keywords: Radio | Mobile Advertising
While brand marketers and ad agencies are scrambling to figure out how to use mobile advertising, some of the best success stories can be found in the unlikeliest of places -- radio. Radio is often incorrectly thought of as an "old" form of media that doesn't lead the charge in innovation.
The truth is radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with listeners. |
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What Brands Are Doing
Keywords: New Media
Kikkoman Mobilizes For Holiday Season
While traditional holiday retail brands vie for shopper attention on their cell phones this season, one unlikely consumer product manufacturer is looking for love and a long-term connection in the condiment aisle. |
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In Europe, Tablets Replace TV Viewing But Smartphones Complement It
Keywords: New Media
Tablet use cannibalizes TV consumption and drives m-commerce, according to a new survey into the mobile media habits of 5,000 Europeans in the U.K., France, Spain and Poland. |
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Research Quick Hits
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Daily Sales Tip: Get Real
Selling an intangible can be a challenge, so make your offerings more real to your prospects. Over the years, we know closing ratios increase when we play a spec (speculative) spot, or as some call it a demo spot. Demonstrating digital products works, too.
I recently talked to Lori Hiltz who leads the Sears account for MPG in Chicago. She said radio people rarely bring an example of what they are selling. On the other hand, digital salespeople always carry in their laptop or iPad to show the products they are proposing.
Maybe a new laptop or iPad should be on your wish list this Christmas. Then use it to increase your closing ratio and enjoy a Prosperous New Year.
Source: John Potter, VP/Training, RAB
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