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Allstate Donates To 'Autism Speaks'
Keywords: Charities
Allstate Insurance Co. is donating $10 to Autism Speaks for every insurance quote completed by Dec. 14, up to $500,000.
The "Quotes for Autism Speaks" program is to help advocate for the needs of individuals with autism and their families. People can visit AutismSpeaks.org/Allstate or call 1-866-998-4488 to complete the quote process. |
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Headphone Makers Turn Up the Volume on Sponsorship
Keywords: Sponsorship Sales
Headphone Manufacturers Ink New Deals to Promote New Products and Reach Targeted Audiences
New product rollouts and the growing penetration of smart phones is prompting new sponsorship activity on behalf of headphone manufacturers. |
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What Stations Are Doing: Entravision Raises $2 Million For CMN
Keywords: Radio | Charities
Children's Miracle Network Hospitals and Entravision say a record $2,001,050 was raised for 24 member hospitals during the fourth annual network-wide radiothon.
The theme for this year's Radiothon, "Un Million Para Los Niños" (One Million for the Children), was far exceeded by Entravision's leading Spanish-language radio stations, including the José, Super Estrella, El Gato, La Tricolor, Que Pasa 99.5 and Maria formats, and almost doubled last year's record-setting total of $1.2 million. |
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Research Quick Hits
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Daily Sales Tip: Utilizing Event Marketing
Event Marketing has become more important to advertisers as part of their Integrated Marketing campaigns at many radio stations.
Events are just one of many assets available to develop new revenue streams from non-traditional sources and budgets, and most of your large customers even have a Corporate Sponsorship budget in their organizational chart. In the current radio environment, selling an event today is not the stand-alone sale it was five years ago, but is instead a highly-valued asset in your Integrated Marketing toolbox.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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