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Obsessed With the New, But Digital Marketers Are Investing In the Old
Keywords: Technology
We in the media industry are infatuated with the new...new media, new technologies, new start-ups, new devices, new apps. In fact, being labeled traditional is the kiss of death for any medium.
How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers' budgets. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Online Video Viewing Passes 50% of Total U.S. Population
Keywords: New Media
Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.
Even though growth rates will necessarily slow as the number of users swells from year to year, there is still room for expansion. By 2015, U.S. online video viewers will represent 60% of the general population and 76% of Internet users. |
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A Rare Apple Compromise
Keywords: New Media
Facing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google Inc. in the fast-growing mobile-ad market.
Launched in July of last year, and championed by former CEO Steve Jobs, iAd is Apple's service for selling ads within mobile apps on iPhones, iPads and iPod touches. |
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Research Quick Hits
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Daily Sales Tip: Marketing Books You Should Have Read
In alphabetical order, Advertising Age's picks for the marketing books you should have read in 2011.
1."Brand Relevance: Making Competitors Irrelevant" by David A. Aaker
2. "The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed" by Adam Bryant
3. "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki
4."Killing Giants: 10 Strategies to Topple the Goliath in Your Industry" by Stephen Denny
5. "Look at More: A Proven Approach to Innovation, Growth, and Change" by Andy Stefanovich
6. "The Method Method: Seven Obsessions That Helped Our Scrappy Startup Turn an Industry Upside Down" by Eric Ryan, Adam Lowry and Lucas Conley
7. "Onward: How Starbucks Fought for Its Life Without Losing Its Soul" by Howard Schultz and Joanne Gordon
8."Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt...and Grind Your Competition Into the Dirt" by Jeffrey H. Gitomer
9. "Users, Not Customers: Who Really Determines the Success of Your Business" by Aaron Shapiro
10. "Winning the Zero Moment of Truth -- ZMOT" by Jim Lecinski
Source: Advertising Age, 12/12/11
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Job Postings
| Account Executives, CBS - Washington, DC |
| General Manager/Sales Manager, OHIO |
| Local Sales Manager, Neuhoff Communications - Springfield, IL |
| General Sales Manager, CBS/WJFK - Washington, DC |
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
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