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Top Restaurant Marketing Trends for 2012
Keywords: Restaurants
Marketing Agency Predicts Ways to Tap 'Influencers' to Drive Traffic
With the battle for market share expected to get even tougher next year, restaurant operators will have to be smarter in how they target "influencers" -- people others turn to for restaurant advice -- to drive traffic.
So says Carin Galletta Oliver, president of the San Francisco-based world-of-mouth marketing agency Ink Foundry, who predicts six restaurant marketing trends for 2012 -- plus one trend she contends restaurant operators should rethink in the new year. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Last-Minute Hotel Reservations on the Rise
Keywords: Hotels & Motels
Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren't traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay. |
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In Tough Times, a Boom in Cremations as a Way to Save Money
Keywords: Funeral Homes
As Toni Kelly battled lymphoma, first with a bone marrow transplant and then with brutal rounds of chemotherapy, she worried obsessively that her four-year struggle would destroy her family's finances.
Her husband, Doug, refused to consider her pleas to stop pursuing costly therapies. But she knew that after she died, which she did on Sept. 29, there was one way she could keep from adding to the $200,000 in medical debt she would leave behind. Like a growing proportion of Americans, she said she wanted her body to be cremated. |
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Research Quick Hits
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Daily Sales Tip: Competing Against Yourself
The truest measure of your success is not whether or not you're better than everyone else, but if you are better than YOU used to be!
You can be better than everyone else and still be WORSE than you used to be, which is no reason to beat your chest in pride.
Remember: Your objective is not to become successful and then let your pat on the back turn into a massage. Rather, your objective should be to strive to reach your maximum potential.
As long as you continue to grow, you will never reach your maximum potential. It is an endless journey. But it's the journey that keeps you moving; stretching; learning; hungry and humble.
Source: Sales author/trainer Dave Anderson
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Job Postings
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