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Macy's is 2011 Mobile Marketer of the Year
Keywords: Mobile Advertising
Macy's is 2011 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Mobile Marketer is convinced that Macy's serves as a role model for marketers for its outstanding use of mobile as a marketing medium. The New York-based department store chain won this year's top mobile prize, competing with the best and brightest for the prestigious Mobile Marketer Awards. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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In Local Media, the War Over Turf Turns
Keywords: New Media
Spending on local online advertising is poised to soar once again in 2012 after a brief slowdown during the recession. Local web ad revenue will hit $18.5 billion next year, according to a new forecast from Borrell Associates, the Williamsburg, Va.-based local advertising tracker, up from $15.7 billion this year.
Online will account for more than a fifth of all local advertising, second only to newspapers, and by 2013 the Internet will surpass papers to become No. 1 in local ad revenue. |
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Email & Social Marketing 'Main Priorities' for 2012
Keywords: Social Media
Most businesses plan to increase or maintain marketing spend in 2012, with 60% increasing their email marketing budget and 55% increasing spending on social media marketing, according to the 2012 Marketing Trends survey from StrongMail. |
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Research Quick Hits
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Daily Sales Tip: 4 Signs Your Job is in Danger
Media sales job descriptions are changing and the workforce is being reshaped. Here are 4 signs you are in danger of losing your job:
1) You don’t embrace digital
Not knowing online advertising and marketing keeps you from presenting and selling Internet. It starts with knowing the vocabulary (deep link to glossary of terms: http://www.rab.com/secure/radiodigital/Glossary_of_Interactive_Advertising_Terms(iab).pdf)
2) You are not "Social"
You must have and use the major social sites. At least have an account on Facebook, LinkedIn, Twitter, YouTube, Flickr, and Wordpress. Pay attention to the creative marketing being conducted on the sites.
3) You are not "Mobile"
You need to have and use a Smartphone. Download apps, look at how marketers are developing mobile-friendly websites, try QR codes, text a keyword to an advertiser. And get a tablet. Some are less than $300. At least use a tablet in a nearby electronics store to see how they work and how advertisers are marketing with them.
4) You sell only on-air commercials
Radio remains a powerful advertising medium, yet advertisers look for a holistic approach to solve their needs. Conduct thorough enough CNAs to learn all of their advertising objectives and provide solutions that incorporate all of your marketing opportunities that support those objectives.
Source: John Potter, VP/Training, RAB
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Job Postings
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