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U.S. Automotive Industry to Post Another Good Sales Year
Keywords: Autos-New Domestic | Autos-New Imported
After hitting a 30-year low in 2009, U.S. auto sales are poised for a second straight year of growth -- the result of easier credit, low interest rates and pent-up demand for cars and trucks created by the Great Recession.
The sales forecast bodes well for the industry's continued recovery and for the broader American economy. |
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Edmunds.com's Anwyl on Autos
Keywords: Automotive
What does the auto market hold for 2012? Jeremy Anwyl, CEO of auto shopping and research company Edmunds.com, recently spoke with Marketing Daily about the year to come, the year just past, and which players are best positioned for the vicissitudes of the U.S. economy and consumer sentiment. |
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Used-Vehicle Sales Up 5.2 Percent in 2011
Keywords: Vehicles-Used
The used-car industry not only had a good December, it had a good year, CNW Research reported on Tuesday. Total used sales for December were up almost 12 percent, while sales for the year were up 5.2 percent. |
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Research Quick Hits
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Daily Sales Tip: Get Something in Return
In most situations where a salesperson is willing to provide something extra for a prospect, it usually makes sense to ask for something else in return -- whether it be a long-term contract, a larger purchase or perhaps an agreement to make the salesperson his or her primary supplier.
Top negotiators know that offering something without asking for another concession on the prospect's part could send a message that the salesperson could have offered the same concession in the first place, which threatens to tarnish whatever trust the two have built.
Source: Michael Schatzki, Principal of Negotiation Dynamics
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