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Athleta Launches First National Campaign, Tagline: 'Power to the She'
Keywords: Marketing
Growing Gap Inc. Brand is Boosting Ad Spend in 2012
Athleta is kicking off the new year with an inaugural tagline and its first national campaign, "Power to the She."
The Gap Inc.-owned athletic brand partnered with Peterson Milla Hooks to create the tagline and campaign, which launched last week. |
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Sports Sponsorships Predicted to Outpace Gate Revs
Keywords: Sports Marketing | Sponsorship Sales
Sports sponsorships, which took a financial hit during the recession as marketers looked for easy ways to cut budgets, are rebounding strongly. A new report from PricewaterhouseCoopers predicts that globally, sponsorships will grow faster than any other sector of the sports marketplace in the next few years, overtaking gate receipts as the largest revenue segment by 2015. |
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What Stations Are Doing: Congress Recognizes Zimmer for Tornado Coverage
Keywords: Radio
It's just another day at the office for the Zimmer Radio Group when it comes to providing award-winning community service. The Zimmer family has always been about using radio as a tool to serve local communities. So it's really no surprise that the company has been recognized by Congress. |
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Research Quick Hits
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Daily Sales Tip: Start Preparing for 'Madness'
The much-salivated-over college basketball season is well-underway and March Madness looms. Put together bracket contests -- both online and offline -- and sell them to retailers and brands.
You'll drive website traffic and drive customers into the stores and dealerships of participating sponsors for their chance to win big money and sponsor-provided prizes.
Be sure to have promotional risk coverage on those Big Money wins. You'll find promotional risk companies such as SCA Promotions often have turnkey programs ready for implementation.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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