|
|
The Secret Behind the Long Union of Allstate, Burnett
Keywords: Allstate | Radio
Like in Most Marriages, There's Sometimes Mayhem, but a Lot Can Be Learned From This 54-Year Relationship
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?"
Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign to Ms. Cochrane, and she wondered if viewers would be just as lost. |
|
|
| |
 |
|
|
A Good Year for Automotive? Yeah, But...
Keywords: Autos-New Domestic | Autos-New Imported
All things considered, 2011 was a pretty solid year on the automotive sales front and ended on a positive note. So, hey, happy days are here again, right?
U.S. light-vehicle sales were up 10 percent to 12.8 million in 2011 after a similar rise the year before. Forecasters expect another increase in 2012. It's a healthy market, too, with low incentives, manageable inventories and reasonable profit margins.
But stacked up against 2007, the last full year before the financial crisis, it's a dramatically different market -- a lot smaller and with share much rearranged among the top players. |
| |
|
|
|
Recorded Music Sales, Concert Revenues Rose in 2011
Keywords: Theaters & Concerts | Recorded Music
The music industry showed signs of potential recovery in 2011, as sales of albums and concert tickets reversed declines, though it would be premature to declare a full-fledged recovery. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: What Works for You?
When generating leads, focus on the activities that work best for you.
Just because social media is all the rage, for example, doesn't mean that's a good strategy for you. If you're not a fluent Tweeter or facile Facebook fan -- or more importantly, if your prospects aren't -- don't make that a cornerstone of your plan.
Are you especially good at personal phone calls or hosting webinars? Focus on your tried and true lead generation strategies and combine them with something new to expand your base of lead sources.
Source: Sales consultant Kendra Lee
|
|
|
Job Postings
|
|
