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Most Listeners Stay with Radio Stations During Commercial Breaks
Keywords: Radio
Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new study of radio ratings data and commercial occurrence data conducted by Arbitron, Media Monitors and Coleman Insights.
What Happens When the Spots Come On: 2011 Edition is a comprehensive update of a landmark 2006 study on the radio audience behavior during commercial breaks. Both studies took advantage of the increased precision of passive electronic measurement, both for radio audiences and for commercial occurrences. |
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Radio's 2012 Outlook: Solid Growth
Keywords: Radio
Unlike most other media, radio advertising continued its steady pace of growth throughout 2011, with national and new media sales especially strong to end the year.
The forecast for 2012 is fairly rosy as well. |
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Study Highlights Radio and Web Relationship
Keywords: Radio | New Media
New analysis from The Media Audit's National Radio Format report highlighting radio's relationship with all things Internet suggests there are significant opportunities for generating revenue in the constantly changing digital era.
According to the analysis, 17.6% of U.S. adults have visited a local radio station website in the past month. The latest figure represents more than 25.5 million unique monthly website visitors across The Media Audit's 80 measured U.S. cities. |
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Research Quick Hits
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Daily Sales Tip: Increase Your Pre-Call, Pre-Meeting Research
To survive in today's business world, you need to invest time researching your prospects BEFORE you contact them to arrange a meeting or appointment.
Meeting with an executive and saying, "I'd like to take a few minutes to find out exactly what you do and what problems you're facing" will not get you very far.
Corporate executives and key decision-makers are too busy to educate you. They expect you to know AND understand their business and the challenges they are encountering. They don't have time to listen to a self-serving sales pitch that does not address their specific needs.
Conducting pre-call, pre-meeting research is absolutely essential if you want to survive in today's tough economy.
It is the ante. The price to play the game.
If you don't do the homework before contacting a high-quality prospect, you run the risk of losing the business to a competitor who took the time, did some research, and was able to position his or her offering more effectively.
Source: Sales consultant/author Kelley Robertson
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