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CE Industry to Reach Record-High Revenues in 2012
Keywords: Consumer Electronics
Mobile Connected Devices Driving Overall Industry Revenues
In 2012, the consumer electronics (CE) industry will surpass $200 billion in overall revenues in the U.S. for the first time, according to the latest semi-annual industry forecast from the Consumer Electronics Association (CEA). CEA released the forecast last week at the 2012 International CES. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Webinar Today: What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice this week: Today at 3 PM (Central), and Thursday at 10 AM (Central).
For more details and registration information, follow this link.
Rev Up Your Auto Dollars!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented on Tuesday, January 24, at 3 PM (Central), and again on Wednesday, January 25, at 10 AM (Central). For more information, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Coors Light Blasts by Bud to Become No. 2 Brew
Keywords: Beer
Coors Light has displaced Budweiser as the No. 2 beer in America, marking the first time in almost 20 years that Anheuser-Busch has not controlled the nation's top two beer brands, according to trade publication Beer Marketer's Insights. |
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Renting Remains a Viable Option for Many Consumers
Keywords: Apartments & Condos | Real Estate - Homes
Despite record low mortgage rates and rising affordability in most U.S. housing markets, rent is the new reality for former homeowners and new households alike.
For some it is post-traumatic stress from the housing crash, for others it is the inability to get financing to buy a home. Either way, the rental market continues on its tear. |
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Research Quick Hits
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Daily Sales Tip: Selling Future Benefits
Most salespeople sell the current benefits of what they do. But your customers already know the current benefit you offer.
One of the reasons customers leave you for a competitor is that you haven't cemented the future benefit you can bring them. Your goal as a salesperson should be to establish a long-term, problem-solving relationship with customers rather than a short-term transaction.
Your most profitable customer is a repeat customer. Therefore, you want customers to see the benefit you can give them over time, not just in the present. You want to show how the products and services you offer are going to be evolving with their needs. In other words, you want to sell the evolution of your products or services.
Unfortunately, most salespeople don't know their future benefit. Therefore, you need to sit down with your fellow salespeople and create a list of future benefits that you have for your customers. Also, talk to the people developing the products and services and get an idea of where they're taking them.
Realize that you're more likely to deliver future benefits if you think of them ahead of time. As a side benefit, this kind of dialogue will also help internal communications within the company.
Source: Business strategist Daniel Burrus
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Job Postings
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