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NRF Forecasts Retail Industry Sales Growth of 3.4 Percent in 2012
Keywords: Retail Market
Though stubbornly high unemployment and continued uncertainty over the prospects for job growth will continue to dampen the outlook for retail sales growth in 2012, the retail industry will still grow at a rate faster than many other segments of the economy.
This year, retail industry sales will rise 3.4 percent to $2.53 trillion, according to the National Retail Federation -- slightly lower than the pace of 2011, in which sales grew 4.7 percent. Many economists estimate that real U.S. GDP will rise approximately 2.1 to 2.4 percent. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Rev Up Your Auto Dollars!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented on Tuesday, January 24, at 3 PM (Central), and again on Wednesday, January 25, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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2011 Good for Two-Wheel Category
Keywords: Motorcycles/All-Terrain Vehicles
The numbers aren't in for the fourth quarter, but if BMW is a bellwether, the motorcycle industry might be patting itself on the back.
BMW Motorrad, the automaker's motorcycle division, says last year was its best ever for worldwide sales. |
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More Consumers Choosing Smartphones as Apple Closes the Gap on Android
Keywords: Cellular Phones
Last year ended with smartphone penetration in the U.S. reaching 46%, according to the latest data from Nielsen. That's almost at the halfway mark predicted by the media research firm before the start of 2011 and up from 30% in the fourth quarter of 2010. Among people who got a new mobile device in the last three months of 2011, 60% bought a smartphone. |
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Research Quick Hits
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Daily Sales Tip: Show Them, Don't Tell Them
As a salesperson, you can thrive with buyers and purchasing departments if you follow these simple approaches: Be yourself, be professional, and be engaged in genuinely wanting to help the buyer and their company. If you can't do these things, then you shouldn't be selling. If you are not sure if you're already doing these things, then I hate to tell you this, but you're probably not.
Don't walk around telling people you care about them and that you are so concerned about helping them. The salespeople who truly do care and are concerned let it come out in their actions day in and day out. Other people see it and do not need the salesperson to offer a verbal alert to it.
Source: Sales consultant/speaker Mark Hunter
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Job Postings
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