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What CES Means to Radio Salespeople and Managers
Keywords: Radio | Consumer Electronics
There has been plenty of coverage of the 2012 International CES. The new product announcements, celebrity appearances, and awards for "Best in the World" at the Consumer Electronics Show captured the attention of consumers.
There were three important aspects salespeople and managers can learn from the recent Show. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Rev Up Your Auto Dollars!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented on Tuesday, January 24, at 3 PM (Central), and again on Wednesday, January 25, at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Digital to Get Bigger Slice of Ad Budget Pie
Keywords: Internet Advertising
With more people turning to online and digital sources for their entertainment and information, marketers will be investing more in the digital space on brand-building (as opposed to direct-response) advertising in the coming year.
In 2012, 60% of marketers' digital advertising budgets will be devoted to online branding, according to a survey conducted by ad tech company Vizu. |
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Study: More Regional Ad Agencies Budget for Digital Specialists
Keywords: New Media
The following article was written by Jay Friedman, chief operations officer of Goodway Group, and appeared in the January 17 edition of Ad Age Agency News.
This month we published the results of a study detailing the state of "going digital" within regional agencies around the U.S. The study asked 12 questions and was answered by 90 agencies, up from 74 in 2010.
The fact that we have two years of comparative data also allows us to see how the mindset around core digital-media needs has shifted year over year. Some results are expected, but many are truly astounding. |
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Research Quick Hits
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Daily Sales Tip: Reinvest In Your Career
Many devices shown last week at CES are powerful tools radio salespeople can use to close more business. Mobile devices are plentiful, relatively inexpensive and serve multiple purposes. They can help you with customer relationship management, client communication, and client presentations.
If you do not own these devices, consider a smartphone, tablet and laptop. Make sure you own a portable, battery-powered speaker to play audio for clients from your devices. A nice touch in presentations is a battery- powered portable video projector to show your presentations in large format.
Digital salespeople are demonstrating what they are selling when presenting to advertisers and agencies. Handing a client a written proposal or one-sheet is no longer enough to keep up, let alone get ahead of the competition.
Source: John Potter, VP/Training, RAB
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