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Critical Thinking: What Properties Need to Do Better in the New Year
Keywords: Sponsorship Sales
Sponsors Value Access to Untapped Audiences, ROI Measurement, Strategic Social Media Platforms and Mutual Respect.
What would sponsors like to see properties do better in 2012? Where is their room for improvement?
IEG SR put those questions to sponsorship decision-makers at four companies: Boyd Gaming Corp.; Clif Bar & Co.; KeyCorp; and Horizon Blue Cross Blue Shield of New Jersey. Below, their responses: |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Rev Up Your Auto Dollars Webinar This Week!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented twice this week -- tomorrow at 3 PM (Central), and again on Wednesday at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Sweet Leaf Tea Gives Back with Donation to Big Brothers Big Sisters
Keywords: Charities
The Sweet Leaf Tea Company is proud to announce a donation of 40 laptops and desktop computers to the Big Brothers Big Sisters organization. These donated items will be distributed amongst families and children in need throughout central Texas beginning this month. |
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What Stations Are Doing: Wings Over Vegas
Keywords: Radio
Three years ago, CBS Radio/Las Vegas took a page out of sister outlet WIP/Philadelphia's playbook and launched their own Wing Bowl, the infamous eating competition that has turned into a major annual event that draws thousands in the City of Brotherly Love. |
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Research Quick Hits
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Daily Sales Tip: Customize Your Solutions
Sell in response to a need; theirs, not yours.
If you are selling to a dealer group, retailer, or consumer goods manufacturer, don't spend your time developing packages and promotional calendars before you make the calls. If you do, you are back to the same techniques you use in transactional business, making 10 calls to make one sale.
Instead, make the appointment and find out the integrated needs of your prospect and meet them with a customized solution. Your closing ratio will be far greater.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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