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Homeowners Stop Waiting to Spruce Up
Keywords: Home Improvement
Americans are stepping up spending on home improvements for the first time in years, giving a small lift to the beleaguered construction sector.
Economists forecast that spending by homeowners and landlords on everything from minor sprucing up to full-scale remodeling rose modestly in 2011. That would mark the first year since 2006 that such spending increased. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Rev Up Your Auto Dollars Webinar This Week!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented twice this week -- today at 3 PM (Central), and again on Wednesday at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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Grocery Stores Adapt to a Food-Stamp Environment
Keywords: Supermarkets
Supermarkets that had been adding Starbucks Corp. cafes and olive bars to draw wealthy shoppers are now catering to a different audience: food-stamp recipients.
Stores are moving their opening hours, adding products and revamping merchandise assortments as persistent joblessness pushes more shoppers to government support in buying groceries. |
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Reunions Will Heat Up the Roster of Summer Concerts
Keywords: Theaters & Concerts
Many of music's biggest names will light up concert venues in 2012, including several -- among them, the Beach Boys and Van Halen -- who will be getting the band back together after years of anticipation. |
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Research Quick Hits
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Daily Sales Tip: Give 'Em a Choice
When you only offer one solution to a customer, the only possible response is to say yes or no. Whenever possible, offer two or more alternatives and ask the customer to choose the one that is best for them. A good way to phrase this is to say something like "...based on what you told me about your needs, I think that these two products/services would work well for you. Which would you prefer?"
There are several advantages to offering alternatives to a customer. It doesn't come across as pushy, lets the customer pick the product/service/option that works best for them, and shows the customer that you are trying to provide something that truly meets their needs.
Source: Bill McCormick, president of Sales Training And Results, Inc. (STAR)
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Job Postings
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