|
|
U.S. Online Ad Spend to Close in on $40 Billion
Keywords: Internet Advertising
U.S. online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the Internet continues to prove its worth to advertisers in a tough economic climate. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation will be offered on Tuesday, February 7, at 3 PM (Central), and again on Thursday, February 9, at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
|
|
|
|
|
| |
|
| |
 |
|
|
CPM of Online Video Streams Higher Than TV
Keywords: New Media
Super Bowl Videocast Scores Major Ad Dollars
The NFL is asking for sky-high advertising dollars for the streaming videocast of the Super Bowl to be aired on NFL and NBC sites. |
| |
|
|
|
AT&T Ramps Up Cross-Platform Efforts
Keywords: Integrated Marketing
AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a media lab facility in New York in October. In between, the AdWorks network spanning mobile, online display and interactive television, has landed among the top four U.S. ad networks behind Google, Yahoo and AOL, according to comScore. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: Diversify Your Advertising Opportunities
An interesting case study developed last week with Kodak filing for bankruptcy protection and Fujifilm reporting a successful transformation into diversified business categories.
According to The Wall Street Journal, Shigetaka Komori, Fujifilm's CEO, "Both Fujifilm and Kodak knew the digital age was surging toward us. The question was what to do about it." Fujifilm began to diversify and apply its knowledge of film manufacturing to other industries such as medical and cosmetics. Kodak operated much as they had done in 1975 when they suppressed the digital camera they invented for fear of cannibalizing film.
Increase your efforts to expand your advertising portfolio to include all of the digital products available to you: online, streaming, video, mobile, and social. Mr. Komori put it this way: "As time passes, the facts show that when a company loses its core business, some companies are able to adapt and overcome the situation, while others are not. Fujifilm was able to overcome by diversifying."
Source: John Potter, VP/Training, RAB
|
|
|
Job Postings
|
|
