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Text Donors Younger, More Tech-Centric
Keywords: Charities
Two years after the "Text to Haiti" campaign for victims of the earthquake that devastated the Caribbean nation, a new study finds that mobile giving has become more common.
A majority (56%) have continued to make donations to more recent disaster relief efforts, including the March 2011 earthquake and tsunami in Japan -- via mobile phones, according to research by the Pew Research Center and Harvard's Berkman Center for the Internet & Society. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation will be offered on Tuesday, February 7, at 3 PM (Central), and again on Thursday, February 9, at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Beauty Buyers: More Samples and Social, Please
Keywords: Product Sampling | Promotions
When it comes to buying beauty products, women are increasingly skeptical, and want more free samples, social interaction and peer reviews, according to a new report from Total Beauty Media Group, a Santa Monica, Calif.-based digital publisher, which owns such sites as TotalBeauty.com, BeautyRiot.com, LimeLife.com and ModernMan.com. |
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What Stations Are Doing: Putting a Number on Radio's Giving
Keywords: Radio
Cox Media Group (CMG) Louisville says it has resolved in 2012 to support the local community even more with its new "Friends & Neighbors" program. The $300,000 in-kind initiative will support and publicize community organizations and agencies committed to the betterment of Louisville, KY, and Southern Indiana. |
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Research Quick Hits
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Daily Sales Tip: Tying in to Worthwhile Causes
In addition to developing your own events, a great way to increase your Alternative Revenue is through affiliation with existing events.
The majority of non-profit organizations offer a great opportunity to take advantage of their benefits while, at the same time, tying in with a worthwhile cause. As you know, Cause Related Marketing is "hot" and everyone gets value from the affiliation.
Source: Sylvia Allen, Allen Consulting Inc., sylvia@allenconsulting.com, (732) 946-2711
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Job Postings
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