|
|
Americans Going All Out for Valentine's Day This Year
Keywords: Valentine's Day
NRF Survey Finds Total Spending to Reach $17.6 Billion
Love may not cost a thing, but consumers this year are set to spoil their friends, family and loved ones this Valentine's Day in a very big way.
According to the National Retail Federation's 2012 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGinsight, the average person celebrating the holiday will shell out $126.03, up 8.5 percent over last year's $116.21 and the highest in the survey's 10-year history. Total spending is expected to reach $17.6 billion. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation will be offered on Tuesday, February 7, at 3 PM (Central), and again on Thursday, February 9, at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
|
|
|
|
|
| |
|
| |
 |
|
|
Late-Night Sales on a Roll for U.S. Fast-Food Outlets
Keywords: Fast Food
Fast-food chains are extending their hours to feed a burgeoning market of night owls and ultra-early risers and help wring more sales out of their existing restaurants.
At McDonald's Corp. -- which reported another quarter of strong earnings last week -- the hours of midnight to 5 a.m. are the fastest growing time segment in its U.S. business. Nearly 40% of its U.S. outlets are now open around the clock, up from about 30% seven years ago. |
| |
|
|
|
Young Consumers Still Enjoy Traditional Shopping Venues
Keywords: Generation Y Market
The use of technology for shopping by 18-25-year-olds is significantly overrated. In fact, more than 68% of the 18-25 year olds surveyed "prefer to shop in stores than online for apparel and shoes," according to the results of a new survey, Shopping Trends Among 18-25-Year-Olds by a group of LIM College students and in conjunction with the NRF Student Association (NRFSA). |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: People Love a Good Story
Over the years as a speaker, manager and facilitator, I have observed the greatest retention of my message was from stories that I told.
The impact went beyond facts and theories. Stories engage the audience, were conversational, and tapped into the emotions and senses. Often I would encounter people years later and they would playback a story I had shared with them, and more importantly, voice the point of the story and how it helped them overcome barriers or create solutions to problems.
How to use stories to educate and explain:
Listen. Learn to listen to your audience for clues as to what would resonate with them and what is important in their world. Be prepared to tell a variety of stories from your arsenal.
Use personal experience as a basis for your story. The greatest way to build trust and relationships is to be vulnerable. The story can demonstrate how you had to overcome an obstacle or barrier, reveal up-close and personal experiences that your audience can relate to, and encourage them to remember we are all human.
Be genuine. Share real-life stories that can demonstrate how you can learn from your mistakes (usually the best lessons are from our mistakes), and demonstrate effective techniques on how to overcome barriers.
Engage your audience. Stories capture the imagination by allowing people to paint their own pictures and images of what you are sharing. Have a beginning, a middle, and end with a clear take-away. Like a good joke, it is all in the delivery of the story and your conviction.
Be conversational. The delivery should be natural in a conversational tone. You are letting your audience behind the scenes with this revealing story about people and events. It can be fun, serious, sad, dramatic -- all the range of human emotions. People love a good story.
Source: Sales coach Paul Anovick
|
|
|
Job Postings
|
|
