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Mobile Use to Soar During Super Bowl
Keywords: Cellular Phones | Mobile Advertising
Nearly 60% of mobile phone users plan to look at or use their phones during this year's Super Bowl, according to a new survey by Harris Interactive, commissioned by mobile marketing firm Velti. The finding underscores the broader shift toward two-screen viewing, with people turning to smartphones or tablets to augment traditional TV watching.
Eight out of 10 viewers plan to use their mobile devices as much or more than they did during last year's Super Bowl. About half of all viewers 18+ are expected to check their mobile phones 10 times more. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation will be offered on Tuesday, February 7, at 3 PM (Central), and again on Thursday, February 9, at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Marketers Shouldn't Dominate Charities
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5 To-Do's When Activating Digital Shopper Marketing Programs
Keywords: New Media
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper. However, the dizzying array of tools available can make it a bit challenging to discern which ones will provide the most bang for the buck for marketers.
A new survey on digital shopper marketing from Catapult helped provide the following five considerations when activating these programs: |
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Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions
Keywords: New Media
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption.
Movies are available on a wider array of platforms: home TV via cable, satellite, DVD, pay-per-view, Internet and online via streaming/downloading to a personal computer, gaming console, smartphone or tablet. As recently as 2009, only 28% of Americans reported streaming a movie; today, 42% report streaming. |
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Research Quick Hits
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Daily Sales Tip: Strap On Your Helmet, It's Super Cyber Prospecting Sunday
Super Bowl XLVI kicks off Sunday around 6:30 PM Eastern Time. Most of us will be in front of the TV to see the game or the commercials or both. It's one time we will not be prospecting for new clients necessarily since most of the commercials will be national...and we already know the advertisers from all the news coverage.
The game will be watched by millions on TV, but this year will have an explosion of digital media content enhancing Super Bowl coverage. The NFL will be streaming live video of the game. NBC and the other networks will have extensive online and mobile coverage. Radio and TV stations will be Tweeting before, during and after the game. ESPN will have their live game tracker application allowing you to watch the game on TV and on your computer or mobile device. You'll be able to keep track of stats in real time, and via tweets, chats, and video highlights. Bloggers will be Tweeting and posting their analyses.
ATT is beefing up coverage in the stadium in anticipation of 50,000 Tweeters, bloggers, texters and emailers who want to get their message out to friends, family and fans. All mobile carriers are bracing for extensive bandwidth usage. ISPs, too, are getting ready.
As you watch the game, have your laptop, tablet and smartphone at hand. Search for Super Bowl coverage. Watch and read the extensive coverage. Pay attention to the sponsors on the advertising-supported sites. There are few opportunities to prospect in a digital sense better than Super Bowl Sunday.
Source: John Potter, VP/Training, RAB
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Job Postings
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