|
|
It May Be Time to Buy a Home, But Is It Time to Sell Yet?
Keywords: Real Estate - Homes
Many Americans say now is a good time to buy a home, thanks to record-low mortgage interest rates and bargain home prices that are boosting affordability. But is it a good time to sell a house? That's a different story.
Seventy-one percent of 1,000 people surveyed in a December Fannie Mae housing survey said they think it's a good time to buy a house. But only 11% think it's a good time to sell. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Mobile Marketing Makes Money
Many stations are developing mobile advertising strategies, integrating them into client proposals and increasing results for advertisers while boosting station revenues.
Join RAB's John Potter for this enlightening webinar, and discover a host of money-making ideas for your mobile campaigns.
This presentation will be offered twice: on Tuesday, February 21 at 3 PM (Central), and again on Thursday, February 23 at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
In Retail, Yes, Women Are All That
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Vehicle Leasing Beats Expectations, Buoyed by Volume Brands
|
|
|
|
|
| |
|
| |
 |
|
|
What (Jewelry) a Bride Wants
Keywords: Jewelry Stores | Bridal Market
Budget-conscious self-expression: That's the mindset of today's bridal jewelry shopper.
In the increasingly diverse post-recession bridal landscape, there's still plenty of room for individuality within the lower price points many jewelers are reporting and, for some customers, a departure from tradition in their choice of adornment. |
| |
|
|
|
Pet Owners Are Shopping Around
Keywords: Pet Supply Stores
Pet product marketers and retailers might want to rethink their strategies due to an increasingly competitive marketplace, according to Packaged Facts.
Options include competing on price, incorporating premium and natural products into the product mix, improving merchandising, staging events and promotions, playing up pet treats, and becoming destination information sources (especially online), according to the report "Pet Product Retail Channel and Consumer Shopping Trends in the U.S." |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: Late Night a Good Value for Radio Advertisers
As quick-service chains such as McDonald's and Dunkin' Donuts are starting to reap the benefits of staying open later, and opening for business earlier, a new study conducted by The Media Audit provides a positive glimpse of those adults who are listening to radio between the hours of midnight and 5 AM, proving that for some advertisers, late night advertising inventory can be valuable.
Recently, McDonald's stated that the company's fastest growing business hours are between midnight and 5 AM. According to The Media Audit, more than 8.2 million U.S. consumers across The Media Audit's 80 measured markets regularly listen to radio between the hours of midnight and 5 AM. The figure represents nearly a 10% jump from last year.
Among these listeners, 31.8% are between the ages of 18 and 34 and nearly half are between the ages of 18 and 44. More than one third of these listeners are single, a figure that is 42% higher when compared to the general population. As a result, these consumers typically have greater degree of free time for leisure activities and a higher disposable income for eating out frequently.
Among radio formats that reach the greatest number of late night listeners include Talk, which reaches 2.7 million listeners between the hours of midnight and 5 AM in a typical week, followed by News/Talk (1.7 million), Contemporary Hits Radio (1.5 million), Sports (1.1 million), and Public Radio (1 million).
Source: The Media Audit FYI, 01/31/12
|
|
|
Job Postings
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
| General Sales Manager, Pamal Broadcasting - Albany, NY |
| Station Manager, MIDWEST |
| Radio Sales, Chaparral Broadcasting, Resort Markets |
| General Manager, Connoisseur Media - Bloomington, IL |
|
|
