|
|
Fast-Casual Segment Influences Restaurant Industry
Keywords: Restaurants | Fast Food
Growth in the fast-casual sector is having a deep impact on the restaurant industry as operators in other segments try to imitate its successful strategies, the NPD Group said last week.
Fast-casual restaurant chains grew their unit counts by double digits over the last three years, according to NPD's Recount, a biannual census of restaurant unit counts. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Mobile Marketing Makes Money
Many stations are developing mobile advertising strategies, integrating them into client proposals and increasing results for advertisers while boosting station revenues.
Join RAB's John Potter for this enlightening webinar, and discover a host of money-making ideas for your mobile campaigns.
This presentation will be offered twice: on Tuesday, February 21 at 3 PM (Central), and again on Thursday, February 23 at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
|
|
|
|
|
| |
|
| |
 |
|
|
Plastic Surgery Numbers Rise with the Economy
Keywords: Cosmetic Surgery
Plastic surgery numbers may not be perfect economic indicators -- but they are going in the same upward direction as the stock market and employment rate, after falling during the recession.
And Joan Rivers -- who last week had to dispute reports that she had undergone 739 such surgeries -- isn't the only person driving the trend. |
| |
|
|
|
Men Are Shopping for Clothes Again
Keywords: Men's Wear Stores
After years of skimping on clothing, American men are hitting the shopping malls in droves, a sure sign the economy is finally strengthening.
Sales of men's apparel are forecast to increase 8.26 percent in the first quarter, according to IBM Global Business Services. Men spent an estimated $8.4 billion on clothing last year. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: Identifying the Real Objection
When customers say they want to "think over" their buying decision, it's often safe to assume that they have an objection they're not sharing.
Asking "What do you want to think over?" can seem intimidating, and probably won't help you uncover the real problem. Instead, ask, "Is it a question of price?" Then quietly wait for a response.
By guessing a specific objection, you'll encourage prospects to correct you by stating their true concern. If your suggestion is correct, you probably found out what's making your buyer hesitate. You might be surprised at how much this strategy improves your closing ratio.
Source: 123 Super Sales Tips
|
|
|
Job Postings
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
| General Sales Manager, Pamal Broadcasting - Albany, NY |
| Station Manager, MIDWEST |
| Radio Sales, Chaparral Broadcasting, Resort Markets |
| General Manager, Connoisseur Media - Bloomington, IL |
|
|
