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Credit Thaw Driving Auto Loan Approvals, Sales
Keywords: Automotive | Auto Loans
Three years ago, credit was so tight that the owner of a legal firm with a $400,000 salary and a very good credit score of more than 700 couldn't get financed to buy the car he wanted from Michael Mosser's dealership.
"The world is upside-down compared to then," said Mosser, general manager of Chevrolet and Cadillac stores in Ann Arbor, Mich. "Today, somebody with a 500 credit score, I can get approved and in a Malibu," which starts at $22,110. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Mobile Marketing Makes Money
Many stations are developing mobile advertising strategies, integrating them into client proposals and increasing results for advertisers while boosting station revenues.
Join RAB's John Potter for this enlightening webinar, and discover a host of money-making ideas for your mobile campaigns.
This presentation will be offered twice: on Tuesday, February 21 at 3 PM (Central), and again on Thursday, February 23 at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Dealers Looking Forward to a Good Year in 2012
Keywords: Autos-New Domestic | Autos-New Imported
A survey by Ally Financial revealed that nearly half the dealers polled at the recent 2012 National Automobile Dealers Association (NADA) Convention expect their sales to increase by 10 to 20 percent this year, and almost another third are even more bullish in expecting sales to grow greater than 20 percent. |
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Survey Recognizes Women-Friendly Dealerships
Keywords: Automotive
'A Genuine Concern' and 'a Nuance of Hospitality' Mark the Best
Buying a new car can be an unsettling experience no matter who you are, but it's traditionally been that much tougher for women.
"When I started looking for my last car, the first dealer I went to told me to come back when I could bring my husband with me. He clearly didn't think I was smart enough to do it myself," recalls Alice Hissler, a single PhD scientist at a major Michigan university. |
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Research Quick Hits
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Daily Sales Tip: Include a Call to Action
Numerous studies have shown that salespeople who engage prospects on a regular basis are in a much better position to win their business.
With that in mind, each presentation should focus on the customer's needs, as opposed to the salesperson's products.
More importantly, capitalize on the impact of the presentation by leaving the prospect with some type of call to action.
It gives salespeople an ideal way to follow up after the fact, by asking, "Have you had a chance to look over the materials I sent?"
It's also an ideal way to transition from the initial stages of the selling process into a conversation about how your company can best serve the prospect's needs.
Source: From The Challenger Sale, by Matthew Dixon
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Job Postings
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