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Home Remodelers Betting on a Rebound
Keywords: Home Improvement
Residential contractors are hoping that tight-fisted consumers will decide they need a new bathroom.
Or maybe it's time for those old kitchen counters to go.
Perhaps it would be better to add another bedroom than move?
After three years of slumping business, builders anticipate that the home remodeling and improvement sector will pick up in 2012. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Mobile Marketing Makes Money
Many stations are developing mobile advertising strategies, integrating them into client proposals and increasing results for advertisers while boosting station revenues.
Join RAB's John Potter for this enlightening webinar, and discover a host of money-making ideas for your mobile campaigns.
This presentation will be offered twice: on Tuesday, February 21 at 3 PM (Central), and again on Thursday, February 23 at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Personal Loans Make a Comeback
Keywords: Banks | Credit Unions
Personal loans fell out of favor during the financial crisis. But they are starting to make a comeback at lenders such as Wells Fargo, Discover Financial Services and TD Bank.
Some borrowers are using personal loans for big-ticket items, such as paying for a wedding or home repairs, or to help children get settled after college. At a time when many people are seeking to pare their debt, a personal loan -- which isn't secured by borrower assets -- can also help borrowers take control of existing debt and pay it off over a fixed term. |
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Survey: Consumers Plan to Travel More in 2012
Keywords: Vacations | Travel Agents
Good news for the travel sector: According to Travelocity's annual "Traveler Confidence Report," a majority of consumers (53 percent) plan to travel more in 2012 than they did in 2011 despite a lack of confidence in the economy.
This data represents an 18 percent increase versus 2011. Of those who plan to travel more this year, about two-thirds plan to increase their travel budget in 2012, while one-third will travel more without spending more. |
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Research Quick Hits
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Daily Sales Tip: Home Remodelers Are Radio Listeners
A recent study conducted by The Media Audit reveals that radio, billboards, and the Internet are among the top three media used the most by consumers planning to remodel their homes in the next year. According to the survey, adults looking to remodel their residences are 20% more likely to be heavy radio listeners, spending three or more hours per day listening.
The study also shows that Birmingham, Alabama and Albany-Schenectady-Troy, New York rank as the top markets for adults who plan to remodel their homes. Among adults living in Birmingham, 26.5% plan to remodel their homes within the next 12 months, compared to 19.2% for the general U.S. population. Among adults in Albany, 25.7% expect to remodel in the next year.
Following the top two metro areas are Buffalo, New York, with 24.7% of the local population planning a remodeling project, Columbus, Ohio, also at 24.7%, Philadelphia, Pennsylvania (24.6%), Peoria, Illinois (24.6%), Kansas City, Missouri (24.5%), Rochester, New York (24.2%), Charleston, South Carolina (22.8%) and San Antonio, Texas (22.8%).
Source: The Media Audit FYI, 01/31/12
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Job Postings
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