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Digital Radio Overcomes Major Ad Hurdle
Keywords: Radio
In a move that will make it easier for agencies to plan, buy, and perhaps most importantly, process new and emerging digital radio advertising platforms, Madison Avenue now has a standard format for coding HD and streaming radio stations it its media-buying systems.
The breakthrough, announced on Wednesday by Donovan Data Systems, resolves a key impediment for the rapidly-growing digital radio segment, which forced many agencies to develop their own ad-hoc approaches, or bypass the medium altogether. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Mobile Marketing Makes Money
Many stations are developing mobile advertising strategies, integrating them into client proposals and increasing results for advertisers while boosting station revenues.
Join RAB's John Potter for this enlightening webinar, and discover a host of money-making ideas for your mobile campaigns.
This presentation will be offered twice: on Tuesday, February 21 at 3 PM (Central), and again on Thursday, February 23 at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
In Retail, Yes, Women Are All That
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Vehicle Leasing Beats Expectations, Buoyed by Volume Brands
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Internet-Only TV Homes Surge 22.8%, Spend 9% of TV Time Online
Keywords: Internet | Television
Characterizing it as a "development to watch," Nielsen issued a new report to clients last week showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet. |
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Agencies Show Their Age on Mobile
Keywords: Mobile Advertising
Mobile strategy is about more than just phones. Mobile platforms and engagement strategies in our digitally enabled world need to support all marketing initiatives, both offline and online, and be truly multi-channel. Mobile maturity is one area, however, where brands and agencies are playing catch-up with consumer demand. |
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Research Quick Hits
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Daily Sales Tip: AutoCorrect Can Get You In Trouble
Digital tools like "AutoCorrect" make our jobs easier. Or do they?
I love this poem. It makes a strong point that we can use technology to help us write presentations, but not without pitfalls.
AutoCorrect
Eye halve a spelling chequer
It came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea.
Eye strike a key and type a word
And weight four it two say
Weather eye am wrong oar write
It shows me strait a weigh.
As soon as a mist ache is maid
It nose bee fore two long
And eye can put the error rite
Its rare lea ever wrong.
Eye have run this poem threw it
I am shore your pleased two no
Its letter perfect awl the weigh
My chequer tolled me sew.
(sauce unknown)
Take the time to proof your work carefully. The most successful sales professionals pay attention to all details.
Source: John Potter, VP/Training, RAB
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Job Postings
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