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More Americans Serious About Saving Tax Refunds This Year
Keywords: Accountants/Tax Services
Whether they're putting it aside for a rainy day or a big getaway, a recent survey finds more Americans this year plan to save -- not spend -- their tax refunds.
According to the National Retail Federation's Tax Returns Consumer Survey conducted by BIGinsight, 43.8 percent of those expecting refunds will stash some of their cash in savings, up from 42.l percent who said so last year and the most in the survey's nine-year history. |
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Is $4.50 a Gallon the New Gas Price 'Wall'?
Keywords: Automotive | Consumer Behavior
Industry observers keep wondering what it would take to produce a wholesale shift in the American automotive marketplace. Despite near-record prices last Spring and the brief push to $4 a gallon several years earlier, U.S. motorists have largely continued buying the products they've always bought. |
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Despite Popularity of Smartphones, Consumers Still Rely on Cameras
Keywords: Camera Stores | Cellular Phones
People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot cameras) to get the quality photographs they desire to preserve memories. |
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Research Quick Hits
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Daily Sales Tip: Generating Referrals
Get your client on-board to give referrals. Most sellers wait until after the sale has been completed before they bring up the idea of referrals. Bad idea.
Most clients need time to get comfortable with the idea of giving referrals, so bring up referrals early in the relationship. Don't ask for referrals; just let your client know that your business is built on referrals and then drop referral seeds as the sale progresses.
Since your prospects and clients aren't stupid, if they hear you mention referrals often in a casual manner, they'll get the impression referrals are important to you and they will be expecting you to ask for them at some point.
Source: Sales consultant/author Paul McCord
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