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Volkswagen Uses Music to Promote New Beetle
Keywords: Promotions
German Auto Import Uses Music to Promote Redesigned Beetle; Signs Title of Sea Otter Classic to Reach Cycling Enthusiasts
With a portfolio largely comprised of pro sports teams and endurance events, Volkswagen of America, Inc. is setting its sights on another type of property: music. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop at NAB Show to Focus on Integrated Marketing
The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.
This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.
For additional information on the NAB Show, the world's largest electronic media event, click here.
Webinar This Week: Accountability for Managers & Salespeople
Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
This webinar will be offered tomorrow at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration details, follow this link.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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A Splash of Romance in the Search for Paint
Keywords: New Product Introductions | Co-op Advertising
Ace Hardware introduced an ad campaign last week for a new line of premium paints.
Called Clark+Kensington, the line combines paint and primer, comes in 120 colors and can be custom-tinted to almost any color. Although Ace Hardware, a retailer-owned cooperative based in Oak Brook, Ill., began selling the new private-label line last September, it is advertising it only now. |
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What Stations Are Doing: Univision Partnership Creates Branded Newsstands and Airport Cafes
Keywords: Hispanic Market
Media companies have extended their brands to brick and mortar stores and restaurants for decades -- from ESPN Zone restaurants to CNBC newsstands. Univision is the latest, inking a deal that will put it in some of America's busiest airports. |
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Research Quick Hits
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Daily Sales Tip: Working With Multiple Vendors
When working with mass merchandisers or price clubs where many vendors are "national accounts", call the home office of the vendor and ask, "Who is the National Accounts Manager for this store (i.e., Walmart, Lowe's, etc.)?"
Then ask, if you were to get the District Manager to "sign off" on a certain level of purchases for a shipper, would there be funding from the vendor? Sometimes, you can get a national account to sell locally with DM approval. One caveat: Stay away from the buyer at the corporate level. Try to keep the deal local.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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