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RAB Launches New Certified Radio and Integrated Marketing Consultant Professional Development Program
Keywords: Radio | Sales Training - General
The Radio Advertising Bureau (RAB) has launched the new Certified Radio and Integrated Marketing Consultant (CRMCi). This newly designed program of online classes beginning this week will teach today’s radio sellers how to effectively communicate radio’s broad and multi-platform assets to help drive revenue growth at the station level.
This new professional development training course was built upon the heritage of the Certified Radio Marketing Consultant (CRMC) program, originally created to educate radio sales executives. CRMCi builds upon that course to go one step further by training sellers to become integrated marketing consultants to their advertising clients regardless of market size. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop To Explore Mobile Marketing During NAB Show
Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.
This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, click here.
Webinar This Week: Accountability for Managers & Salespeople
Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
This webinar will be offered today at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration details, follow this link.
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Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Mild Winter Cheers Retailers
Keywords: Banks
U.S. retailers turned in solid sales for February as warmer weather brought out shoppers for spring wear and clearance sales.
Stores began displaying spring apparel during the month -- in many cases with bright colors offering some freshness. Analysts said some shoppers used money they didn't spend on apparel for a frigid winter that didn't come. |
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Shoppers Mastering the Art of 'Showrooming'
Keywords: Consumer Behavior
Consumers are growing increasingly adept at crossing retail channels to find the best deal they can, and NPD Group reports that the latest skill is "showrooming." Shoppers hit physical stores first to see how a product looks and performs, then do their comparison-shopping by smartphone or tablet before making the final purchase online. |
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Research Quick Hits
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Daily Sales Tip: It's OK to Admit, 'We Can't Do It'
Don't be afraid to say, "We can't do it." This is not the same as saying, "We can't help you." It's being honest. But don't stop there. Try to help the customer get what is needed. It will build confidence and credibility for you and your company.
Source: Adapted from How to Sell in Tough Times and Tough Markets, by Tom Reilly
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