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Bank Customers Defect Due to Fees, Poor Service
Keywords: Banks
Fees are the main reason customers shop for a new primary bank, according to the J.D. Power and Associates 2012 U.S. Bank Customer Switching and Acquisition study.
One-third of customers of big and large regional banks cite fees as the main shopping trigger. However, poor service and unmet customer expectations also have fueled increases in defection rates among customers of large, regional and midsize banks. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB to Offer Special Marketing Sessions at NAB Show
In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.
The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.
For more information on the NAB Show, the world's largest electronic media event, click here.
Webinar Tomorrow: Accountability for Managers & Salespeople
Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
This webinar will be offered on Thursday at 10 AM (Central). For registration details, follow this link.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Box Office is Booming Despite a Largely Lackluster Slate of Films
Keywords: Movie Theaters
Hollywood loves a comeback story. Now it's trying to live one out.
After an abysmal year at theaters, moviegoing is back. Through the first two months of 2012, ticket sales surged 18% over the same period last year. More importantly, attendance was up 20%, even though this year's films appear to be no stronger than last year's. |
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What's Behind the Dollar Store Craze?
Keywords: Discount Stores
Bargain Hunters Expected to Stick Around as Economy Improves
There are few places where a buck buys more than at 99 Cents Only, Dollar Tree and other "all one price" stores, a retail sector that thrives when customers pinch pennies.
The $52 billion dollar-store industry has been expanding as middle-class shoppers trade department stores and supermarkets for extreme discounting. |
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Research Quick Hits
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Daily Sales Tip: Be Interested
As a rule, people aren't coming to you for your product or service because they find you interesting. There is nothing wrong with being interesting, or having a wonderful personality or fascinating life experiences. But customers aren't primarily concerned with doing business with interesting people. They want to do business with people who are interested in them. They want someone concerned with their needs, desires, fears and expectations.
If you want to remind yourself and others on your team of this important concept, just remember the lesson of young Johnny. Johnny was 10 years old when he came home from school and shared with his mom that he had a new girlfriend. "Wow, a girlfriend," his mom exclaimed, "What does she like about you?"
"She thinks I'm cute, that I'm funny and I'm a great dancer," Johnny answered.
"And what do you like about her?" mom continued.
Johnny's insightful response was, "That she thinks I'm cute, that I'm funny and that I'm a great dancer."
That's the essence of being interested. We respond positively to people who are interested in us and want to help. They make us feel good, and that's what draws us to them.
Start CARING about customers. Superior service begins with a genuine interest in and commitment to customers. It is about caring about them as individuals, and being obsessively concerned with the experience they have when they do business with you. And if you don't fundamentally care about the people you serve, I assure you that they won't care about doing business with you.
The best product at the best price isn't the best deal if you don't care about customers.
Source: Mark Sanborn, president of Sanborn & Associates, Inc.
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Job Postings
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