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Radio Connects with Voters According to Arbitron Study
Keywords: Radio | Politics
Political advertising is a boon to radio broadcasters -- and it's a wise investment for political campaigns, too, judging by the results of a new Arbitron study of political ads and radio audiences conducted from fall 2010-fall 2011 using data from Scarborough Research's "SA+" database.
According to the study, which covered 208,274 individuals, radio excels at reaching voters with specific political affiliations. |
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February Called 'A Breakout Month' for Auto Sales
Keywords: Automotive
Sustainable? You Bet, Say Execs and Analysts
The really good news in last week's way-better-than-expected February automotive sales report: It was no fluke. The rest of 2012 looks nearly as strong, and carmakers and their suppliers are nicely positioned to take advantage of the surge in demand. |
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Prestige Beauty Category Posts Highest Revenue Total in 15 Years
Keywords: Health and Beauty
According to beauty market research conducted by The NPD Group, total U.S. prestige beauty products generated sales of $9.5 billion in 2011, an increase of 11 percent. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels.
"In the 15 years that NPD has been tracking the prestige beauty industry, we have never seen growth like this -- especially across all categories," said Karen Grant, vice president and senior global industry analyst for The NPD Group. |
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Research Quick Hits
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Daily Sales Tip: Treat Prospecting Like An Appointment
It's usually a good idea to put your prospecting time in your calendar and treat it like you would any other appointment.
If you leave prospecting to "whenever I can get some time," chances are you'll blow it off day after day, week after week.
It will be a lot more effective if you determine how much time you need to invest each day, week, or month in prospecting and block the time off on your calendar.
Source: Adapted from Consultative Closing, by sales trainer Greg Bennett
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