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The Digital Future
Keywords: New Media
Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers' rapidly increasing digital consumption habits, 2011 signaled a momentous year ahead, says the comScore 2012 U.S. Digital Future in Focus report.
The report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce define the current United States marketplace and what these trends mean for the year ahead. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
CRM Workshop Among Five RAB Sessions at NAB Show
If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.
This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.
With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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TV Sourcing and Viewing Continues to Change
Keywords: Television
According to the latest Nielsen Cross-Platform Report, Americans spend more than 33 hours per week watching video across the screens, but how they're consuming content, traditional TV and otherwise, is changing. |
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Industry Maintains Push for Viewable Impressions
Keywords: Internet Advertising
Leave it to comScore to summarize one of the hottest topics at the Interactive Advertising Bureau's Annual Leadership Meeting recently. The research giant's CEO, Dr. Magid Abraham, stressed to attendees that the unlimited number of display ad impressions served hurts the economics of advertising. |
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Research Quick Hits
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Daily Sales Tip: The Fast and Easy Way to Close
We often get calls and emails from members asking us to send them what we have on a fast and easy way to overcome objections and close. We wish we had something.
We try to explain that closing is a system. If you fail to qualify prospects and try to close a questionable prospect, you are unlikely to close. If you skip conducting a quality CNA, it will be tough to close. If you lay a one-sheet package in front of the prospect and ask for the order, you lower the odds of closing compared to a custom proposal that addresses the client's specific needs.
Certainly there are techniques to closing that improve your closing ratio, but the best way to close is to follow RAB's Seven Steps To Sales Success: Prospecting, Getting Appointments, Research, CNA, Written Proposal, Presentation, and Addressing Objections.
Source: John Potter, VP/Training, RAB
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Job Postings
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