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Credit Unions Hit Record Membership
Keywords: Credit Unions
Credit unions hit a record number of members last year, as a growing number of consumers grew fed up with the fees at the nation's biggest banks and took their money elsewhere.
Credit unions added 1.3 million new customers in 2011, bringing total membership to a record 91.8 million by the end of the year, according to data collected by the National Credit Union Administration from the nation's 7,094 federally-insured credit unions. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop To Explore Mobile Marketing During NAB Show
Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.
This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Sponsor Perspective: The Attributes of a Good Property
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Marketers Shouldn't Dominate Charities
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St. Patrick's On Saturday: A Mixed Blessing
Keywords: St. Patrick's Day
With St. Patrick's Day looming, retailers, restaurants and bartenders all over the country are thinking green, and hoping that the holiday landing on a Saturday this year will boost bucks.
A survey by the National Retail Federation predicts that 54.4% of Americans plan to celebrate the traditionally Irish holiday this year, the highest in the nine years the NRF has been conducting the research. |
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Public Transportation Use Up Across the Nation in 2011
Keywords: Mass Transit
Fueled partly by rising gas prices, public transportation ridership across the USA increased by 2.31% in 2011 over the previous year, the American Public Transportation Association reports.
Americans last year took 235 million more trips on buses, trains and subways than in 2010. That's the most ridership since 2008, when gas prices soared to a national average of $4.11 a gallon in July. |
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Research Quick Hits
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Daily Sales Tip: Cold Calls: The Best of Times?
One of the questions I am frequently asked is, "When is the best time to make calls?" I'm always hesitant to answer this question, simply because I never want to give prospectors and new business development pros a reason not to make calls. I'm always afraid that if I mention times that are better than others people could interpret that to mean they should not make calls at those other times.
It's true that good times to reach high-level corporate decision-makers and/or business owners can be before or after business hours. Many times high-level decision-makers or business owners are in early or they stay late. If you track your calls (which you should be doing) you may also notice trends about when you are able to reach prospects directly.
The bottom line is that you really never know when you might be able to reach a given prospect so it's always worth trying. To prove my point, here is an email I recently received from a client. As you'll see, his conclusions and results go against what passes for the common wisdom about when one can reach a prospect:
"Friday afternoons after 2:00 p.m. have been the best times for me to reach people in their offices. I managed to get through to half a dozen people this afternoon.... Every one of them either agreed to meet with me, or referred me down a level to someone else in their organization. The person who referred me down a level is the person who runs the entire home loan division for Bank of America -- a very big fish. People may be tempted to take Friday afternoon off, I know I always am, but it's a spectacularly good time to call people."
-- Ray Parrish, InSight Consulting Partners
So there you go. People say Monday mornings are bad. Friday afternoons are bad. Too early is bad. Too late is bad. All excuses not to make calls. Go forth and prospect!
Source: Sales trainer/coach Wendy Weiss
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Job Postings
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