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Jobs Recovery Revives U.S. Furniture Sales
Keywords: Furniture Stores
More Americans are stretching out on new sofas as they settle into recently purchased homes, amid an improving outlook for employment.
Furniture sales grew 8.3 percent last month from a year earlier, following the largest increase since July 2000 in January, according to Census Bureau data. Meanwhile, existing single-family homes sold at an annual rate of 4.1 million in January, the most in almost two years, based on data from the National Association of Realtors. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Special RAB Marketing Sessions to be Featured at NAB Show
You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the upcoming NAB Show, April 14-19 in Las Vegas.
This workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.
For more information on the NAB Show, the world's largest electronic media event, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Easter Gaining Importance as a Gifting Holiday
Keywords: Easter
The spring flowers are emerging from the ground and Christmas seems far behind us, but that doesn't mean retailers can forget about stocking gift items until the weather turns cold again.
Gifting has become an important part of a marketer's revenue stream, and a new report on the gifting market from Unity Marketing shows that the next big gifting opportunity is Easter -- if you know what to offer and who to target. |
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Edgy Marketing Campaigns Pay Off for State Farm, Allstate, Farmers Insurance
Keywords: Auto Insurance
It might be time for Geico to retire the gecko and the caveman. And Progressive may want to put the perky Flo out to pasture as well.
Both brands have been on a long-term downtrend in consumer perception since fall 2010 in the U.S., while State Farm and Allstate have eclipsed those brands riding on their own quirky campaigns, according to YouGov BrandIndex, the daily consumer perception research service of brands. |
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Research Quick Hits
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Daily Sales Tip: Becoming an 'Unpaid Consultant'
The highest compliment that a customer can ever pay you is to confer upon you the title of "Unpaid Consultant." To want your opinion when they are not buying. To value your knowledge enough to want to take advantage of your expertise.
Examples: If you sell automobiles, to get your opinion on which of a competitor's two models is a better choice for a child going to college. If you sell printing, your thoughts on whether a new ink is appropriate for a packaging project that doesn't actually involve you.
The point is this: People don't ask for input from those whose opinions they do not value. When a customer asks for your advice under these circumstances, the message is loud and clear: They view you as an expert. Give the request your very best effort, every time. I assure you, you will be rewarded many times over.
Source: Landy Chase, author of Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time
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Job Postings
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