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Mobile and Video Grab a Greater Share of Digital Ad Budgets
Keywords: Mobile Advertising
Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today's media consumption habits.
Not surprisingly, digital ad agency ValueClick media found U.S. marketers' digital advertising budget allocation for 2012 was expected to mirror popular consumer usage trends, resulting in more spending on mobile and video efforts. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
CRM Workshop Among Five RAB Sessions at NAB Show
If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.
This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.
With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Ad Execs Bullish On Digital, Marketers More So On Social
Keywords: New Media
Data Reveals 'Disconnect' with Agencies
Advertising executives -– both marketers and their agency representatives -– continue to increase their optimism toward digital media options, and are beginning to swing toward it as more of a "branding" than a performance "option," but there are some significant disconnects between the way they look at various digital media silos. |
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Generation C: Connected Americans 18-34
Keywords: New Media
According to Nielsen and NM Incite's U.S. Digital Consumer Report, "Generation C" is taking their personal connection with each other and content to new levels, new devices, and new experiences like no other age group.
Born between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. |
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Research Quick Hits
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Daily Sales Tip: Show Your Product
Are you heading to the Apple Store to buy "The new iPad" that goes on sale today?
Advertisers tell us they like when digital salespeople show the products they are selling on a tablet or laptop when presenting recommendations.
If you don't use a tablet or laptop in your presentations, now is a good time to get one. The new iPad starts at $499, but we've seen the older iPad2 drop in price to as low as $359 and it is still capable of showing sample display ads, web pages, podcasts, online video, station images, streaming and presentations.
Source: John Potter, VP/Training, RAB
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Job Postings
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