|
|
Retailers Look to the Department Store for Salvation
Keywords: Department Stores
Shoppers Still Attracted by Brick-and-Mortar Experience
Whatever happened to the department store?
When they emerged in the late 1800s, department stores had everything from tea rooms to art galleries to live music, all housed in architectural splendor. For most of the 20th-century, department stores reigned as the epicenter of commerce and a hub of social activity. They were where people shopped for everything from electronics and home goods to clothes and appliances. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop To Explore Mobile Marketing During NAB Show
Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.
This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
|
|
|
|
|
| |
|
| |
 |
|
|
Customization, Healthful Foods Top 2012 Restaurant Trends
Keywords: Restaurants | Fast Food
Healthful menu items, local foods and customization will be key sales drivers for restaurant operators in 2012, according to a forecast released last week by Chicago-based market research firm Mintel. |
| |
|
|
|
The Millennials Check In
Keywords: Hotels & Motels | Generation Y Market
The hotel industry, struggling to recover from the depths of the recession, has begun to contemplate a group of travelers it sees as crucial to its economic growth -- those in their 20s to mid-30s who are obsessed with technology, social media and design. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: Shifting the Focus of Your Stories
Some sales professionals prepare for a sales meeting by getting all their facts in order -- their i's dotted and their t's crossed. In the process, they forget to talk to prospects in the most basic way that humans talk. They forget to tell stories.
It's a good idea to tie your stories into the benefits your product delivers. Part of the power of using personal stories in your presentations is that they reduce the information overload caused by a recitation of benefits and features. A good story captures the minds of prospects and takes them on a journey.
Some salespeople tell stories that focus on their companies, their products and how they will save their prospects time and money. The central character in those stories is their company and the product or service being sold.
These salespeople believe that if their prospects know as much about their company and its solutions as they do, they will buy. The problem with this type of story is that it's the same one being told by competitors.
Instead of telling your own corporate story, you need to tell prospects their story -- the one in which they achieve success.
It's a better idea to make the central character in your story your prospect. Your job is to take the story you tell and make it a story about your prospect that makes him or her feel that moving forward with your solution is the surest and safest way to go.
Source: Adapted from Conversations That Win the Complex Sale, by Erik Peterson and Tim Riesterer
|
|
|
Job Postings
|
|
