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Retailers Break Out of Multicultural Silo
Keywords: Ethnic Marketing
Walmart, Kmart, Target and Kohl's Focus Programs and Advertising to Appeal to Developing 'Total Market'
No one lives the "total market" -- the term used to describe the blending of the general and multicultural markets -- like Walmart.
Last month Gisel Ruiz was elevated to exec VP-chief operating officer at Walmart, and Rosalind G. "Roz" Brewer was named president-CEO of Sam's Club, becoming the first woman and the first African-American to hold the CEO title at a Walmart unit. Ms. Brewer's successor as president of one of Walmart's three U.S. regions is Hispanic. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
RAB to Offer Special Marketing Sessions at NAB Show
In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.
The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.
For more information on the NAB Show, the world's largest electronic media event, follow this link.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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CPG Companies Grow by Targeting Hispanics
Keywords: Hispanic Market
There's a positive connection between corporate Hispanic marketing and revenue growth specific for consumer packaged goods and CPG-based retail companies.
That's according to AHAA: The Voice of Hispanic Marketing, which has released its second comprehensive study featuring data that shows a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less. |
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African Americans Rely Heavily on Mobile Phones When Making Movie Plans
Keywords: African-American Market | Movie Theaters
African Americans are not only an important demographic of the U.S. movie-going population, but they are at the forefront of a new trend of using mobile phones to guide movie selection.
According to the results of a February 2012 survey from Briabe Mobile and MocoSpace, African American consumers say they are influenced by mobile advertising when planning to see a movie. The study found that African Americans are more active than other demographics in using their mobile devices to find theaters, movie times and reviews. |
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Research Quick Hits
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Daily Sales Tip: Don't Be Bullied
Stand up to bullies, even when they're your customers.
Some customers just don't deserve your business; they end up costing you more in time and resources than they give back in business and profits.
If you have customers who are bullies, confront them. If you can't win with the bully because they're their own worst enemy, or because their values are so out of sync with your own, walk away and invest your time on customers who appreciate the value you can bring to them.
Source: Sales trainer/motivational coach Paul Cherry
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Job Postings
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