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Size Matters in Retail -- But Just What Size?
Keywords: Discount Stores | Department Stores
Supercenters, Super Targets, Big Ks Are Taking a Backseat to Smaller Formats
Winn-Dixie's response was swift when Walmart announced in 2004 that it was bringing Supercenters to Cincinnati. The company closed its 21 local Thriftway supermarkets rather than wait for their inevitable demise courtesy of the Walton clan. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Special RAB Marketing Sessions to be Featured at NAB Show
You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the upcoming NAB Show, April 14-19 in Las Vegas.
This workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.
For more information on the NAB Show, the world's largest electronic media event, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Spring Apparel, Candy to Send Easter Sales Past $16 Billion
Keywords: Easter
It seems even high prices at the pump can't keep the Easter Bunny away this year. According to the National Retail Federation's Easter spending survey, conducted by BIGinsight, Americans will shell out an average of $145.28 on everything from apparel and candy to food and decorations this year, up 11 percent from last year. Total spending is expected to reach $16.8 billion. |
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Luxury Shopper Surprise: Men Buy Like Women, Vice Versa
Keywords: Luxury market
High-end spending is on the rise. According to Bain & Co., the demand for luxury goods has grown by double digits since the end of the financial crisis.
However, it's not just the demand that's surprising the experts. Luxury retailers are also seeing an unexpected new shopping trend -- men are shopping like ladies and the women are buying like guys. |
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Research Quick Hits
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Daily Sales Tip: When the Prospect Says Yes, Then Does Nothing
This situation occurs in about 1 in 3 sales training sessions I conduct. It's one of my favorite (not really) things to hear from salespeople:
I GOT THE VERBAL!
You got the verbal? You got nothing.
If you're a professional salesperson, you probably already know this. If you're new or struggling, here's the tip:
IT'S NOTHING UNTIL IT'S SOMETHING.
Deals go bad. Prospects lie. Things change. All of these events can change the VERBAL in a New York minute. So what should you do?
1. Watch what they do, forget what they say. If someone gives you a VERBAL, take it at face value and keep your own emotions and expectations in check.
2. Drive the process. Once the VERBAL comes, it's your job to drive to an end. Share the crystal clear steps: i.e., Thanks, Joe. Here is a document that outlines specifically what happens next.
3. Stay mentally behind the deal. Everyone around you will want to "get excited." Not you. You stay even-keeled. You get excited when the money hits your checking account.
Last but not least. No matter who asks, never again say: I GOT THE VERBAL.
Source: Bryan Neale, sales trainer/consultant
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Job Postings
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