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What's 'Reality' When Calculating Online Ad Numbers for Local TV and Radio?
Keywords: Radio | Internet Advertising
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues.
As will be detailed in BIA/Kelsey's upcoming "Investing In Television" and "Investing In Radio" publications, in 2011 local television stations saw a 19.0 percent increase in their online revenues to $536 million for total industry online revenues, while local radio stations saw a 15.1 percent increase to $439 million for total industry online revenues. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
CRM Workshop Among Five RAB Sessions at NAB Show
If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.
This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.
With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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When Conversations Lead to Mobile Searches
Keywords: Mobile Advertising
There are 7 billion people in the world, with about 2 billion connected to the Internet. Some 1 billion have smartphones.
Suzanne Mumford, Google product manager, cited those numbers from a recent presentation by Eric Schmidt. She said Android activates 850,000 phones daily running the operating system, and one-third of mobile searches have local intent, meaning people searching for nearby businesses. |
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Facebook Ads Get Mixed Reviews From Merchants
Keywords: Social Media
Doing their part to fuel Facebook's ad revenue, 39% of Facebook merchants report using Facebook Ads, according to new research from ecommerce platform Payvment.
"While a handful of large retailers have put their F-commerce efforts on hold, there are hundreds of thousands of small businesses that are successfully selling products on Facebook," said Christian Taylor, founder and CEO of Payvment. |
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Research Quick Hits
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Daily Sales Tip: Don't Do Anything Dumb
My wife told our teenagers a couple dozen do's and don'ts every time they left the house. "Don't speed." "No more than one other person in the car." "If a party has drugs or alcohol, immediately leave." And on and on. I could never remember to tell them all those things. I told them only one thing: "Don't do anything dumb." And fortunately for our kids, it worked.
The 2012 annual technology market survey conducted by Eurocom Worldwide and its associated agencies was released this week. It shows one in five tech firms rejected a job applicant because of social media. People, and young people in particular according to the survey, sabotage themselves with stupid, incriminating content. This content, once digitized and placed on the web, may be there to haunt the person for years and decades into the future.
It is not just employers checking out applicants' social media pages. Prospects are checking out salespeople before granting an appointment. Don't do anything dumb.
Source: John Potter, VP/Training, RAB
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Job Postings
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