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Automotive Recovery Hits Red-Hot Stage 2
Keywords: Autos-New Domestic | Autos-New Imported
Strong March Sales Show Surge Has Gone Beyond 'Need to Replace' Crowd
This year's faster-than-expected sales recovery has entered a key new phase: "Want" buyers are joining the "need to replace" buyers who have been carrying the market.
With the strong February selling rate continuing into March, optimistic carmakers and analysts are boosting full-year industry sales forecasts. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB to Offer Special Marketing Sessions at NAB Show
In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.
The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.
For more information on the NAB Show, the world's largest electronic media event, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Sponsor Perspective: The Attributes of a Good Property
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Marketers Shouldn't Dominate Charities
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2011 Was a Record Year for Dealership Profits
Keywords: Automotive
Average dealership profits in 2011 were the highest since the National Automobile Dealers Association began tracking the data in 1970.
The average dealership made a record $785,855 in net pretax profit in 2011. Net pretax profit as a percentage of total sales was 2.3 percent, a level not seen since at least 1978, said Paul Taylor, NADA's chief economist. |
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Domestic Brands Score Well in Total Value
Keywords: Automotive
Volkswagen, Hyundai and Ford are leaders in Strategic Vision's newest Total Value Index study. But for the first time in over a decade, American manufacturers paced the number of Total Value winners in vehicle categories, with 11 segment leaders. |
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Research Quick Hits
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Daily Sales Tip: Don't Aim Too High with Cold Calls
Just because you can make a cold call on a mover and shaker doesn't mean that you will get the sale.
Research shows that the most successful salespeople don't call at higher levels than their less successful colleagues. The best salespeople start their calls at the level where the problems are, which is generally lower in the organization.
Once they understand the prospect's problems, they may move up the ladder if it's necessary to close the sale.
Source: Sales/marketing consultant Wesley Forcier
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Job Postings
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