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ILM Focuses on Ideas to Drive Local Advertising
Keywords: Radio | New Media
BIA/Kelsey's conference this week in Boston highlighted many aspects of Interactive Local Media. The presenters and audience included thought leaders from traditional and digital media.
Most of the traditional media present were from newspaper and Yellow Pages, but the majority of attendees were from digital. Few from radio attended, yet there was a lot to learn. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered next Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
CRM Workshop Among Five RAB Sessions at NAB Show
If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.
This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.
With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Top Digital Trends for 2012
Keywords: New Media
A recent report from eMarketer lists trends and projections for digital usage and marketing for the rest of the year. Many of the trends have significant impact on radio and other media, with the top trends revolving around mobile and online video. |
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21 Fast Facts About Millennial Tablet Owners
Keywords: Generation Y Market
Once again, Apple had everyone all a-flutter with the "revolutionary" new iPad. Given all the additional focus on tablets lately, it's a good time to hone in on what we know about Millennials and tablets. |
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Research Quick Hits
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Daily Sales Tip: Know the Latest Trends and Get Over Presentation Fear
It is hard in sales to present digital advertising opportunities if you are not knowledgeable about them. A marketing consultant's reputation is fragile and can be tarnished if it becomes apparent you lack knowledge of the latest marketing opportunities.
In a conversation earlier this week with an advertising agency executive, the topic of Pinterest came up. She expressed concern about how difficult it was to control her clients' brand images. We talked about the issues surrounding this unique social medium.
Make sure you are aware of the latest marketing trends so you can talk knowledgably if your clients bring one up. You'll find information not only in RAB's Radio Sales Today, but current articles in the Articles On Demand section of www.rab.com.
Source: John Potter, VP/Training, RAB
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Job Postings
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