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Sprite Spark Parks Project to Get Courts Back in the Game in 25 Cities
Keywords: Charities
Sprite Teams with the National Recreation and Park Association (NRPA) to Benefit More Than 475,000 Teens Through Refreshed Courts
This spring, young basketball players across the country will see their well-used neighborhood basketball courts bounce back to life. Through the Sprite Spark Parks Project, Sprite is giving people an opportunity to direct grants for the courts that are important to them by lending their vote at www.SpriteSparkParks.com. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Webinar This Week: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered twice this week: Tomorrow at 3 PM (Central), and again on Thursday at 10 AM Central. For more information, click here.
RAB Workshop at NAB Show to Focus on Integrated Marketing
The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.
This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.
For additional information on the NAB Show, the world's largest electronic media event, follow this link.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Most Socially-Conscious Consumers Consult Social Media When Making Purchasing Decisions
Keywords: Social Media
A new survey from Nielsen is hoping to shed light on the world's socially-conscious consumers, which are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society. |
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Food Lion Raises Record $4.5M for Easter Seals
Keywords: Charities
Food Lion associates and customers raised a record $4.5 million during its annual "Shop&Care" for Easter Seals -- a 22 percent increase over last year.
The Salisbury, N.C.-based division of Delhaize America had set a goal this year of $4 million for Easter Seals. Since Food Lion first initiated the fundraising program two decades ago, the company has raised more than $33 million for Easter Seals. |
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Research Quick Hits
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Daily Sales Tip: Enhancing Your Recruitment Advertising
If you're currently engaged in recruitment advertising, invite an HR Director to speak at your sales meeting. They will feel very prestigious and the whole staff gains from the experience.
You might throw in a free lunch or the like, but these meetings are always a huge success!
Source: Brandeis C. Hall, RAB, BHall@rab.com (972) 753-6786
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Job Postings
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