|
|
RAB Names Erica Farber President and CEO
Keywords: Radio
Jeff Haley Embarking on a New Venture
Erica Farber has been named the new President and Chief Executive Officer of the Radio Advertising Bureau, it was announced on Tuesday by Scott Herman, Chairman of the RAB Board and Executive Vice President, Operations, CBS RADIO.
Farber, most recently Executive Vice President of the organization, will assume the RAB leadership post on April 16. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Webinar Tomorrow: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Thursday at 10 AM Central. For more information, click here.
RAB to Offer Special Marketing Sessions at NAB Show
In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.
The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.
For more information on the NAB Show, the world's largest electronic media event, follow this link.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
|
|
|
|
|
| |
|
| |
 |
|
|
Average Engagement Ring Spending Slips; Overall Wedding Budgets Slightly Higher
Keywords: Bridal Market
Though lovebirds who tied the knot last year spent slightly more on average than those who wed in 2010, the engagement ring was not an area where they were doling out any extra cash, a new survey shows. |
| |
|
|
|
2012 Sales Forecast Increases for Bedding Industry
Keywords: Bedding/Home Textiles
Buoyed by a recovering economy and sharply higher mattress sales in January and February, the International Sleep Products Assn. has revised its 2012 sales forecast upward.
In a new forecast issued last week, ISPA is predicting gains of 3.5% in unit shipments and a 7.2% increase in the dollar value of bedding sales. That is up from gains of 1% and 4% that had been projected in the previous forecast last fall. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: Inviting the Truth
The main reason prospects suddenly vanish is that they're uncomfortable telling us the truth. They don't want to disappoint us, or they don't want to feel sales pressure from us. So keeping us at bay just feels better.
And we can't really blame them. How often have they been called and called, chased by salespeople who hope to wear them down?
Or how often has your own boss said, "Call them back and get the sale. Why is it taking so long?" Your boss blames you, and you feel that you're not very good at selling anymore. So now you have to put pressure on your prospect. And of course this only makes things worse.
This happens every day. We're stuck in that endless cycle of chasing prospects, trying to get them to respond to us. And the more we press, the more they run.
But the opposite is true, too. The more we relax and simply invite the truth, the more straightforward they'll be with us. Prospects feel okay sharing what's really going on when they know we're okay with hearing it.
The only way to discover the truth is to communicate in a way that helps the other person feel comfortable telling you the truth. What you don't want is for them to think you're calling just to make the sale.
Remember, prospects will trust you and reveal what they're thinking only if they feel like you're on their side.
Source: Sales consultant Ari Galper
|
|
|
Job Postings
|
|
