Radio Sales Today for Monday, April 9, 2012

Monday, April 9, 2012 | Edited by Daniel Moores

Radio Sales Today Unveils Its New Look
Keywords: Radio

Welcome to the new -- and we hope you'll agree improved -- version of Radio Sales Today. In addition to giving the publication an updated look, we're introducing some new features that should make RST more responsive and attuned to your needs as a radio sales and management professional.

Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.

CRM Workshop Among Five RAB Sessions at NAB Show

If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.

This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.

With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.

Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

Burger King Introduces Largest-Ever Menu Expansion
Keywords: | New Product Introductions

The Home of the Whopper just became the home of salads, snack wraps, chicken strips, smoothies and frappes, too.

Burger King Brands Inc. recently unveiled its broadest expansion of food offerings in its 58-year history. In addition to its signature burger products, customers can now purchase Garden Fresh Salads, Chicken Snack Wraps, Real Fruit Smoothies, Frappés and Crispy Chicken Strips for prices ranging from $1.59 to $4.99.

Golden Corral Launches Camp Corral Nationally
Keywords: Charities

Golden Corral has proudly announced the expansion of their summer camp for children of wounded or disabled military families. In the summer of 2012, Golden Corral will send 1,800 children from military families to a week-long camp free of charge (parents are only responsible for transportation to and from camp).

Research Quick Hits

Another indication of the effects of higher fuel prices on vehicle purchases: General Motors sold more high-mileage vehicles than ever last month. To read more

McDonald's has dominated the fast-food breakfast scene for years, and the competition is responding. To read more

Most American adults over 21 – 62% -- buy and drink wine, with 48% indicating they have a glass several times a month, and 22% saying they usually buy four or more bottles per month. To read more

According to Nielsen, almost half of all U.S. mobile subscribers now own smartphones, up from 36% a year ago. To read more

Avid lottery players aren't the only ones who look forward to big jackpots like the recent Mega Millions $640 million payout. They also mean big business for convenience stores. To read more

The U.S. over-the-counter drug market experienced strong growth in 2011, thanks primarily to a number of prescription drugs switching to OTC status. To read more

A new report from Equifax reveals notable increases in subprime origination growth across all lending sectors, with subprime borrowers now accounting for 46% of the auto finance segment. To read more

Results of CNBC’s All-America Economic Survey show that half of U.S. homes own at least one Apple product, and almost one-quarter of households that already have an Apple product plan to buy at least one more in the next year. To read more

A study conducted by Coupons.com and GfK Knowledge Networks found that digital coupon users shop more frequently and spend more during each trip than the average U.S. consumer. To read more

Despite the environmentally-friendly claims of most big brands, only 44% Americans are convinced of their sincerity. To read more

Daily Sales Tip: The Hospitality Component of Sponsorships

One of the valuable assets of a sponsorship program is the hospitality components. Your prospective sponsors like to entertain their trade customers, their employees, or reward large customers. Build in enticing assets about the hospitality component when selling a sponsorship partner and price it at a premium.

Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786

Job Postings

Station Manager, NMI Chicagoland

ACCOUNT EXECUTIVE, WRBS - Baltimore, MD

ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL

General Manager/Sales Manager, Ohio Valley Small Market

Senior Account Manager, ARBITRON - Midwest Region




	1-800-232-3131 \| www.rab.com \| To unsubscribe, CLICK HERE and enter REMOVE in the subject line.