Friday, April 20, 2012 | Edited by Daniel Moores
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NAB Show Full of Ideas to Sell More Radio
Keywords: Radio

The NAB Show this week was an exciting place to be. There was energy and a positive mood among broadcasters and exhibitors. Not only were there thousands of exhibitors filling the Las Vegas Convention Center, and celebrities like Donny Osmond, Bob Uecker and Betty White, but the information sessions presented ideas radio broadcasters could take home and immediately use to generate more revenue.

One of the sessions produced by RAB included a discussion of integrated media and advertising. In this 3-minute video, Julie Lane, Senior VP/Director of Katz Marketing Solutions, the division within Katz that creates integrated marketing solutions for advertisers, gave an example of how T-Mobile successfully used radio's integrated media capabilities.		  


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Upcoming Webinar: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.





Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

 

Mobile's Surge
Keywords: Mobile Advertising

Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps.

 

Hispanics Use Social Media More -- But Share Less
Keywords: Social Media | Hispanic Market

The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they're also more cautious about the information they share online, the same survey found.
 
     
Research Quick Hits

Home Depot has opened a 211,000-sq.-ft. "superstore" in Anaheim Hills, Calif., which it describes as "almost twice the size of (a) regular Home Depot." To read more

According to a new study by Netpop, social networkers, a giant swath of online users, represent the changing face of the Web and media at large. There are now 146 million "Social Networkers" in the U.S., adults age 18 and older, who have used a social networking site at least once in the last month. To read more

Convenience store operators looking to boost profits should consider adding food bars to their shelves, according to "Food Bars in the U.S.," a new report from Packaged Facts. Retail sales of both cereal/granola bars and energy/nutrition bars reached $5.7 billion in 2011. To read more

U.S. consumers would overwhelmingly prefer to pay for just 19 TV channels at $1.50 a pop than their current multichannel packages, according to a new survey. To read more

In a reversal of historic trends, gift shoppers now rate online shopping venues as their primary 'go-to' source for gifting purchases, making an online e-commerce presence essential to the success of gift retailers. To read more

Daily Sales Tip: Use Common Sense When Dealing with Metrics

A graduate student at an east coast university called RAB's Member Response team to ask what metrics agencies use and if there is a minimum reach before they would consider buying an audio stream.

There is a variety of measurement tools for digital, including streaming audio. But the bigger issue is the need to apply common sense to any metrics. If an audience is highly targeted, reach levels are not as important. If the product is for general use and has lots of competitors, they need more reach than a product with fewer competitors. If the audience is engaged in the content, less reach is required.

No matter what metrics you have prepared to present, make sure your story includes common sense for each advertiser's unique marketing objectives.

Source: John Potter, VP/Training, RAB

Job Postings

ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region
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