Monday, May 14, 2012 | Edited by Daniel Moores
Daily Sales Tip    | RST Archive    |    Job Postings    |    Training Calendar    |    RAB.com     |   Print/View Full Issue           

Pepsi Announces Global Partnership with the Estate of Michael Jackson
Keywords: Promotions

Michael's Iconic Image to Be Featured on One Billion Pepsi Cans in More than 20 Countries; China is First Market to Launch

Pepsi has announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise. 		 


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Upcoming Webinar: Selling With Research

Research can help you get appointments, conduct more professional and informed CNAs, develop proposals and close deals.

Join RAB's John Potter and special guest Jenny Tsao of Arbitron for this information-packed webinar, as they explain how to use research, as well as how to utilize quantitative and qualitative data, and where to find research you can share with your advertisers.

This presentation will be offered twice -- on Tuesday, May 22, at 10 AM (Central), and again on Thursday, May 24, at 10 AM (Central). For registration information, click here.





Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

 

Produce for Kids, Grocers Join Forces for Healthy Eating Campaign
Keywords: Cause-Related Marketing

Produce for Kids is gearing up for its annual Get Healthy, Give Hope campaign, working with 16 grocery chains across the country to help raise money for local children's hospitals.

Celebrating a milestone 10th birthday in 2012, the campaign will feature healthy meal ideas, as well as a media partnership with 24-hour preschool television channel Sprout.

 

What Stations Are Doing: Talk Radio Hosts Want to Save 2012 Orphans
Keywords: Charities

Syndicated Talk radio hosts Stephen Baldwin and Kevin McCullough, and Dani Johnson, host of ABC-TV's Secret Millionaire, are all teaming up to form "2,012 In 2012," an effort to raise awareness and rescue more than 2,000 starving orphans worldwide before the end of this year.

 
     
Research Quick Hits

Nation's Restaurant News canvassed six experts in the fields of consumer behavior, branding, foodservice and demographic trends for their insights into the mind of today's restaurant consumer. To read more

In a growing trend of telecommunications companies offering home security and automation services, AT&T recently announced plans to roll out a new home monitoring system called AT&T Digital Life. To read more

Summer 2012 is shaping up to be a strong season for travel agents. Most report that bookings are up, though consumers are as price-conscious as ever. Agents also say clients are booking trips further out than last year. To read more

According to a report by The NPD Group, the bridal registry remains a key component in the overall bridal experience. While the idea of a registry being a fun rite of passage may be overstated, brides still have an enthusiastic view. To read more

More than a third (37%) of mobile consumers have used some type of "mobile wallet" service in the last three months, according to new findings from location-based mobile ad company JiWire. To read more

Daily Sales Tip: Leveraging Cause-Related Marketing Opportunities

We all know that Radio gets results; however, there are some companies that still don't appreciate the power of Radio.

Cause-related marketing (CRM) could be the key that opens the door to companies that are not Radio-friendly. If your station offers CRM opportunities, use those occasions to revisit non-Radio prospects.

These companies might want to tie-in with the campaign, not so much for the Radio element, but more for the charity they want to support.

Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786

1-800-232-3131 | www.rab.com | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.