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Social's Limited Marketing Might
Keywords: Social Media
Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't replace other channels yet.
"Brand-building strategy and social strategy are inextricably intertwined," according to Forrester analyst Tracy Stokes. Yet, "social efforts do not represent a stand-alone solution and need the scale and consistency of paid and owned media." |
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Newspaper Websites Continue to Dominate Local Web
Keywords: Newspaper | Internet
On April 10, The Media Audit released its annual ranking of top local media websites. Inadvertently, Flint-Saginaw MI was omitted from the ranking. The following is an update of that press release with Flint-Saginaw included. Please note, as the Flint-Saginaw newspapers websites are tied into a website, MLive.com, which has a strong penetration in each market, ranking is affected.
Newspapers continue to be the dominant player in local market media websites as they take 16 of the top 25 spots. These findings come from The Media Audit's annual local multi-media report. |
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Mobile Ads Kick-Start 20% of M-Commerce Activity
Keywords: Mobile Advertising
About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. |
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Research Quick Hits
Not only do iPhone users love their phones, they're apt to stick with their carrier -- AT&T, Verizon and Sprint -- even when the service is bad. In contrast, Android phone owners are quick to switch to another provider, according to a survey of 992 U.S. mobile phone users from Rebtel, the second-largest VoIP provider behind Skype. To read more
Health-conscious consumers still can't resist the expanding healthy menu options or the convenience of quick-service restaurants, according to a study from local market consumer research firm Scarborough; 74% of these consumers visited a fast-food restaurant for lunch in the past 30 days. To read more
Traffic congestion dropped 30% last year from 2010 in the USA's 100 largest metropolitan areas, driven largely by higher gas prices and a spotty economic recovery, according to a new study by a Washington-state firm that tracks traffic flows. To read more
Fiscal first-quarter earnings for Lowe's rose 14% on a calendar shift and unusually warm weather, although the home-improvement retailer hinted the weather may have pulled forward sales from later in the year. To read more
The default rate for auto loans fell to its lowest level in eight years last month, according to the S&P/Experian Consumer Credit Default Indices. To read more
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Daily Sales Tip: Email Marketing Terms Every Retailer Should Know
Learning email marketing lingo can be an intimidating task to tackle if you're a newbie. But having an understanding of this jargon can help you to more effectively communicate the success of your campaigns. We compiled a list for 10 of the top terms every retailer should know before sending their first campaign.
Contact List: Typically in an Excel format, this is a listing of all the customers who opted into receiving your emails. You would upload this list to an email marketing system to get started with sending email messages to your customers.
Landing Page: This is a dedicated webpage linked from the email. As a rule, landing pages directly relate to the message presented in the email.
Open Rate: The percentage of email messages opened by your customers, or the percentage opened of the total number of emails sent.
Opt-In/Opt-Out: Your customers give you permission to receive email messages from your store by adding their name to the list. This is referred to as opt-in. When a customer chooses not to receive email messages from your store anymore and requests removal from your email list they are opting-out. It is legally required that you provide a clear way to opt-out in every email you send.
Above/Below the Fold: In email marketing, content is considered above the fold when you can see it on the screen without needing to scroll down. Content located near the bottom of the email is referred to as below the fold. While the information might be of interest to your customer, it is not as important as items located above the fold.
Conversion Rate: This is a measure of your email's financial success. It refers to the number or percentage of customers who made a purchase directly from the email.
Delivered: When an email message is successfully sent to a customer, is considered delivered. Knowing the number of delivered messages versus the number sent is important to determine the accuracy of your contact list.
Bounce: A bounce is when an email fails to reach your customers’ inboxes. This could occur when the email is incorrectly typed into the list, no longer exists, or their inbox is full.
Email Filter: A way your customer can block your emails based on the sender, subject line, or content of an email. This commonly occurs when the customer is receiving too many email messages from your store.
CAN-SPAM: Short for 'Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,' it's a law that provides your customers with the right to make you stop emailing them -- typically through an unsubscribe process.
Source: Cory Van Horn, SnapRetail
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