Radio Sales Today for Thursday, June 7, 2012

Thursday, June 7, 2012 | Edited by Daniel Moores

Average Father's Day Spending Predicted to Increase 10 Percent
Keywords: Father's Day

Dad's loved ones will heed the call of those shiny new golf clubs and hot new electronic gadgets this year with the National Retail Federation's latest survey finding gift givers are planning to spend more than ever this Father's Day.

According to the NRF's 2012 "Father's Day Spending Survey" conducted by BIGinsight, the average person will shell out $117.14 on dad's gifts this year, up 10 percent from $106.49 last year and closing the gap between its biggest competitor: Mother's Day (consumers planned to spend an average of $152 on the holiday). Total spending for Father's Day is expected to reach $12.7 billion.

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Upcoming Webinar: ROR vs. ROI

All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.

Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.

This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.

Study: Think Python, Not Buying Funnel

No Begging Here: Pet Food Makers Grow Appetite for Sponsorship

Pickups: America Falls Back in Love

Restaurants Sales at All-Time High as Recession Fades

Why Car Prices Vary From City to City

Consumers Favor Different Retailers When Buying Outdoor Products
Keywords: Lawn and Garden | LP Gas/Barbecue Grills

A market share analysis of outdoor living products by The Stevenson Co. shows that consumers pick and choose their retailers when it comes to outdoor power equipment, grills, mulch, and other lawn and garden merchandise.

Chicken Surpassing Beef on U.S. Menus
Keywords: Restaurants | Fast Food

Cows may be able to relax a little, but chickens should get nervous. New research from Mintel Menu Insights shows that chicken has grown in popularity in the foodservice scene, and is expected to continue growing as the beef industry faces bad press related to "pink slime" and a recent case of mad cow disease in California.

Research Quick Hits

The largest U.S. wireless carriers are working on ways to keep their customers paying up for something they do less and less -- making phone calls. To read more

Thousands of Americans aged 55 and older are going back to school and reinventing themselves to get an edge in a difficult labor market, hoping to rebuild retirement nest eggs that were almost destroyed by the recession. To read more

Folks seeking help finding better-for-your restaurant food are about to get it -- with Subway out front early. To read more

Consumer magazines' print readership declined over the last year, but the losses were partly offset by growth in digital readership, according to GfK MRI, which recently released the second wave of its revised Survey of The American Consumer, amended to include more questions about digital reading. To read more

A number of big cable networks dipped in May viewership, just before starting their big original program summer debuts. To read more

Daily Sales Tip: Your Image

When your meeting pops up on your prospect's calendar, they might be tempted to remind themselves of who they are meeting with.

Will they Google you? Check your LinkedIn profile? Or maybe even your Facebook page? What will they find? What picture of you will they have before you even enter their door?

Source: Nigel Edelshain, CEO of Sales 2.0, LLC




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