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In a Shift, Biggest Wave of Migrants Is Now Asian
Keywords: Asian-American Market
Demographic Also Ranks as Highest-Earning, Best-Educated Racial Group in the U.S.
Asians have surpassed Hispanics as the largest wave of new immigrants to the United States, pushing the population of Asian descent to a record 18.2 million and helping to make Asians the fastest-growing racial group in the country, according to a study released Tuesday by the Pew Research Center. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar:
ROR vs. ROI
All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.
Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.
This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Ford Escape Gets 'Brand New' Multicultural Campaign
Keywords: African-American Market | Ford
Over the past couple of years, Ford has pushed the advertising envelope by doing humorous meta-advertising that, by seeming to be someone's guerrilla campaign at Ford's expense, comments on the media as much as it delivers against a particular vehicle. The sock puppet campaign comes to mind.
So does a new African-American market effort that plays on "You're acting brand new." |
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Hispanic Women Leverage Various Tools for Best Deals: Study
Keywords: Hispanic Market
Hispanic women represent the most proactive shopper segment in terms of searching for the best deals across all retail channels, according to WSL/Strategic Retail, a consulting firm on shopper behavior and retail trends. |
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Research Quick Hits
The Western region of the U.S. has historically been a stronghold for craft beer, but other sections of the country are quickly catching up. To read more
As summer beckons, it seems Americans are thinking more about the stifling cost of energy than about making tracks to the beach. Cutting energy bills and use is a bigger deal to them than taking a vacation or scoring the latest smartphone or tablet, according to an AP-NORC Center poll that asked people to choose priorities. To read more
Giant Food is consumers' favorite grocer, followed closely by ShopRite and then Walmart, according to a new consumer study by Market Force Information. To read more
New trends in nail care, dramatic eye looks and the appeal of limited-edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers' level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent "Cosmetics & Toiletries USA" report from global consulting and research firm Kline & Co. To read more
That image you may have of a typical video gamer -- male, teenaged or twenty-something, sitting in a basement by himself -- is wrong. Very wrong. To read more
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Daily Sales Tip: The Importance of Being Trustworthy
The more your customer trusts you, the less risk your customer feels in dealing with you, and the less time he/she feels is necessary to invest in understanding the product, service or program you are offering. From the customer's perspective, it's easier and less risky to deal with someone you trust than with someone you don't trust.
And that can translate directly into dollars. I'm always willing to pay more for something if I can buy it with less risk. In other words, if I can buy it from a company or person I can trust. On the other hand, I'd rather not buy something at all if I have suspicious feelings about the vendor.
Life's too short, and business is too busy to deal with people you can't trust. The question, then, for you as a salesperson is this: Do your customers see you as trustworthy?
That's a difficult question to answer. You can't just ask them, because you know you are unlikely to hear a candid response. But you can gain a sense of their perception of you by looking for some of the symptoms of trust or a lack of it.
For example, if you find your customers sometimes buying from a higher priced source, or buying a product or service you consider to be inferior, it may be that your customer doesn't trust you!
On the other hand, if you find your customers accepting your word, and choosing to deal with you, even when you are offering an identical product at a higher price, then chances are they do trust you. Your reputation for honesty and integrity has been a smart business strategy, resulting in measurable benefits to you.
Unfortunately, a reputation for trustworthiness and honesty is not an outcome of one event or a single transaction. It doesn't develop out of some clever phrases you memorize and repeat. Rather, it develops over time as you adhere to a set of ethical standards in small as well as big things. It's not a technique you use, but rather it's the person you chose to become.
As you strive to adhere to the standard of absolute honesty and integrity in all that you do, you'll develop a character trait that will become evident to everyone around you, including your customers. And that is good business as well as good morals.
Source: Sales trainer/author Dave Kahle
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