Tuesday, July 10, 2012 | Edited by Daniel Moores
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Large Cities Got Larger Despite Downturn
Keywords: Metropolitan Areas

The urban renaissance that blossomed in boom years during the past two decades is flourishing even more despite the economic downturn and housing slump, which kept more Americans away from suburbs and closer to major job centers.

The nation's largest cities are growing faster than the country as a whole, according to July 1, 2011, population estimates released by the Census Bureau.		  


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Webinar Today: Social Media Revolution and Revenue

Discover exciting new ways that radio can generate revenue from social media when you sign up for this information-filled presentation featuring Lori Lewis, Digital & Social Media Strategist at Jacobs Media, and RAB's John Potter.

They will discuss social media ideas you can sell to your clients, effective techniques that produce the best advertiser results, and how to use the top social media sites to your advantage.

This webinar will be offered twice this week -- today at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration information, click here.





Sponsor Perspective: The Attributes of a Good Property

Power and Sailboat Sales Rebounded in 2012

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers

Marketers Shouldn't Dominate Charities
 

Fitness Industries Pump Up Revenue
Keywords: Health Spas -- Fitness Centers

Americans are in the middle of a fitness craze. This movement is seeping into popular culture, as brightly colored yoga mats and fitness clothes fly off the shelves at retail stores, TV shows about weight loss grow more popular and spinning classes are filling up fast. More Americans are heading to the gym than ever before as they desperately desire washboard abs and chiseled biceps.

In the midst of this growing enthusiasm, the fitness industries are becoming the biggest beneficiaries.
 

CE Industry Will Face Second-Half Challenges
Keywords: Consumer Electronics

The consumer electronics industry may be in for a rocky holiday season, as early promotions, lean inventories, an unstable economy and a surfeit of legacy products produce a volatile brew for the back half of 2012.

 
     
Research Quick Hits

TrueCar.com reports that the average transaction price for light vehicles in the U.S. market climbed for all manufacturers except for Ford and GM in June. The average transaction price, the vehicle information site estimated, was $30,508, up $849 (2.9 percent) from June 2011 and up $148 (0.5 percent) from May 2012. To read more

No. 3 majap chain The Home Depot is adding Whirlpool, Electrolux and Frigidaire to its brand roster and will expand its appliance departments in select stores in a major bid to grow market share. To read more

U.S. electronics chains Best Buy and RadioShack have spent years trying to court students of all ages in the second-biggest selling season of the year, but this semester they are skipping high school and going straight to college. The two retailers are focusing this back-to-school year mostly on older students heading to college who are more likely to spend money on pricey items such as laptops and tablets. To read more

Landlords boosted apartment rents to record levels in the second quarter as demand from tenants sitting out the home-buying market pushed vacancy rates to their lowest point in more than a decade, according to a report by Reis, Inc. To read more

Harley-Davidson's U.S. dealerships saw accelerated retail sales growth in the month of June that was estimated in the 10 percent range, according to a research note provided to Powersports Business by RBC Capital Markets analyst Ed Aaron. To read more

Daily Sales Tip: Your Opening Statement

When making a sales call, keep your opening statement short, understandable and credible.

Your goal is to start a dialogue rather than a one-sided discourse in which you preach about the features and benefits of your product or service. You establish who you are, why you're there, and why the prospect should be interested in what you have to say.

There are many ways to open the call, but the common objective of good openings is to lead the prospect to agree that you're allowed to ask questions.

Source: Marketing consultant Ted Barrows

Job Postings

Sports Sales Pros, CBS Radio - Tampa, FL
Vice President/Membership, RAB - Dallas, TX
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