Monday, August 6, 2012 | Edited by Daniel Moores
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Greeting Card Companies Stock Up On Sponsorship
Keywords: Sponsorship Sales | Cause-Related Marketing

Greeting Card Companies Place More Focus on Sponsorship to Reach New Audiences and Promote Digital Offerings

Looking for a new category to pitch? Does your event draw young adults? If so, why not try greeting card companies?

Seeking to offset declining sales and an aging customer base, greeting card companies are signing new deals to reach young adults, sample their latest products and promote smart phone apps and other digital offerings. 		 


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Webinar Tomorrow: Budgeting Strategy and Tactics for a Successful 2013

An accurate budget can be the single most important document to assure any manager's successful year. Before you submit your 2013 budget, join RAB's John Potter as he discusses strategies, systems and new ideas for completing this critical task.

This webinar will offer resources for projecting revenues, while exploring the economic, advertising and station factors that can influence your budget. A discussion of staffing considerations and tools you can use with your sales team to involve them in the process will also be featured.

This webinar will be offered twice this week -- on Tuesday at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration information, click here.





In Retail, Yes, Women Are All That

Power and Sailboat Sales Rebounded in 2012

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers

Vehicle Leasing Beats Expectations, Buoyed by Volume Brands
 

Cheerwine and The Avett Brothers Reveal Legendary Giveback
Keywords: Charities

Two North Carolina legends are teaming up on October 19th in Charlottesville, Virginia to present a groundbreaking concert that will raise funds for family-aid organizations across the country.

The legendary soft drink of the South, Cheerwine, and best-selling indie-rockers The Avett Brothers, will demonstrate what music can do to bring people together with a Legendary Giveback concert. Held at the nTelos Wireless Pavilion, the show will be live-streamed nationally to anyone that makes a commitment to volunteer in their community.

 

The Great Recycle by Honest Tea Continues in Seattle, WA and Rochester, NY
Keywords: Environmental

National Recycling Tour Travels to Seattle Center and Greentopia Festival in Rochester in On-Going Initiative to Boost Recycling Rates Around the Country

Honest Tea, the nation's top-selling organic bottled tea company, announced Seattle, WA and Rochester, NY as the next two locations for The Great Recycle. Featuring a 30-foot tall blue recycling bin, The Great Recycle is Honest Tea's national recycling initiative which kicked off in New York City's Times Square this past April with the aim to help increase recycling rates nationwide.
 
     
Research Quick Hits

In July, higher-than-expected sales at low- and midpriced stores helped push sales past analysts' estimates. To read more

U.S. motorcycle retail sales fell slightly in June, though they are positive for the first half of the year, according to the Motorcycle Industry Council. To read more

For people who are willing to stay put for a few years, buying a home has become a much better deal than renting in almost every major housing market in the nation. To read more

When the Summer Olympic Games take place every four years, one of the side effects that you can expect to see is that Americans tend to get more active playing many of the sports and activities they watch during the Olympic Games, according to research from the Sporting Goods Manufacturers Association. To read more

Auto companies may be moving a bit too fast for the American public when it comes to putting connectivity into their cars. To read more

Gamers are getting younger these days. In fact, if 2012's "Essential Facts" briefing from the Entertainment Software Association is to be believed, they've gotten substantially younger from this time last year. To read more

Daily Sales Tip: Pre-Call Preparation

Learn all you can about your potential customers before you call on them. If it's a public company, get their annual report (even if you are calling on the local distributor). Get on the Internet, read the local media, read major publications...the more knowledge you have before you get in the door, the better opportunity you have to close the deal.

Source: Brandeis C. Hall, RAB., bhall@rab.com, 972.753.6786

Job Postings

President/CEO, Missouri Broadcasters Association
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