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Minorities Lead Growth in Largest U.S. Cities
Keywords: Ethnic Marketing
Minorities accounted for 98 percent of the population growth in the nation's largest metropolitan areas over the past decade, according to a recent report, as the country's white population continued to stagnate, and in many places, decline.
Hispanics and Asians led population growth in the country's 100 largest metropolitan areas over the past decade, growing by 41 percent and 43 percent, respectively. The population of blacks grew by 12 percent, and the aging white population was largely flat, increasing by less than 1 percent.
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Google Study Sees African-Americans More Responsive to Digital Marketing
Keywords: African-American Market | Mobile Advertising
Listen up advertisers, if you want to make an impact with digitally connected African-American consumers, try targeting them on their mobile phones.
So suggests Google in a study on "digital truths" about African Americans, which it released last week at the AdColor conference in Los Angeles. |
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Political Advertising Webinar Set for Today!
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $4.8 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation today at 3 PM (Central). For registration information, click here.
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Integrated Sales to Fast-Food Restaurants
Quick-service restaurants are recognizing that Radio is well-positioned and experienced in efforts these businesses are initiating: sampling, digital marketing, in-store campaigns, cause marketing, crowd sourcing, and integrated messaging -- and with a built-in, responsive consumer audience.
In this enlightening webinar, hosted by RAB's Brandeis Hall, you'll discover the latest trends and areas of growth in the fast-food industry, and how they translate into opportunities for radio sales.
This webinar will be presented tomorrow at 10 AM (Central), and again on Tuesday, September 27, at 3 PM (Central). To learn more about the presentation, follow this link.
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80 Percent of Hispanic Consumers Plan to Buy Jewelry in the Next Year
Keywords: Hispanic Market | Jewelry Stores
Some eight out of 10 Hispanic consumers will purchase fine jewelry in the next 12 months, according to a new survey by the Paso Robles, Calif.-based Jewelry Consumer Opinion Council.
The survey found that the appetite for watches, diamonds, and gemstones among Hispanic consumers is "exploding." |
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Daily Sales Tip: Get An Annual Checkup
Just as you should regularly go to the doctor for a checkup, you need to get a sales checkup.
You need to see a videotape or listen to a recording of yourself that captures how you look and sound when you pitch. What's good enough for your golf swing goes double for how you make your living.
Even if you saw a tape of yourself 18 months ago, you've changed. And even if it's for the better, you need to know.
Source: Marketing consultant/author Michael Schrage
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