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Increasingly Influential Dads Are in Marketers' Crosshairs
Keywords: Consumer Behavior
Moms have been the operative target for packaged goods and many other brands for eons. But growing research suggests that while dads are far from being the key decision-makers or caretakers at home, their role is growing.
So marketers in many categories risk overlooking a growing part of their consumer base by excluding men. And some, such as Unilever's Ragu, have gotten men's shorts in a bunch with ads deemed condescending toward dads. |
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Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be presented on Tuesday, November 8 at 3 PM (Central) and again on Thursday, November 10, at 10 AM (Central). For registration details, click here. |
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Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
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Colleges Start Offering 'Midnight Classes' for Offbeat Needs
Keywords: Schools
It's midnight. Do you know where your students are?
Well, they're in class.
A handful of colleges across the USA are offering "midnight classes" that cater to the schedules of students with children, inflexible jobs or just a yen to stay up all night. On overburdened campuses, the late-late classes have the chance to use space that's booked during conventional hours. |
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Daily Sales Tip: Write It Down
Salespeople who listen more than they talk tend to win more sales. After all, listening gets you information you need to better understand the customer's business and deliver a solution that works best for them.
But salespeople who take notes while listening can have an even bigger advantage. Why? Because prospects have grown wiser. They recognize that some salespeople only superficially listen or are simply waiting an appropriate amount of time before launching into their presentations.
When a salesperson takes notes, prospects are more readily convinced the salesperson is truly interested in doing what's best for the customer. That builds trust and credibility.
Source: Famed negotiator Herb Cohen
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